Require a DIGITAL CONTENT AND MARKETING COORDINATOR in Harare , Zimbabwe

• Own and execute ACLED’s growth strategy across key channels, with a focus on pipeline generation and audience expansion.
  
• Build and optimise multi-channel campaigns that drive engagement, conversion and revenue.
  
• Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
  
• Generate ideas and campaigns around ACLED products and initiatives.
  
• Own the email programme end-to-end, including newsletters, nurture sequences and campaign sends.
  
• Segment audiences and personalise messaging to improve engagement and conversion rates.
  
• Build automated workflows and lead scoring within CRM and automation tools such as Salesforce.
  
• Continuously test and optimise subject lines, content and cadence based on performance data.
  
• Own the overall strategy and operational execution of industry events, webinars and virtual roundtables as a core growth channel.
  
• Identify themes, speakers and target audiences aligned with ACLED’s commercial priorities.
  
• Drive webinar promotion, registration, attendance and post-event conversion.
  
• Repurpose webinar content into ongoing content assets.
  
•  Manage event promotion, logistics and follow-up to maximise pipeline impact.
  
• Partner with sales to ensure effective pre- and post-event engagement strategies.
  
• Translate ACLED’s data products and insights into clear, compelling value propositions and messaging.
  
• Own and/or support product launches, feature releases and positioning across target segments.
  
• Develop sales collateral, including one-pagers, decks and case studies, that enable sales and educate buyers.
  
• Collaborate with internal stakeholders to align messaging across research, analysis and revenue teams.
  
• Track, measure and report on campaign performance across all channels, including email, events, webinars and digital.
  
• Use data to identify trends, optimise campaigns and improve ROI.
  
• Build reporting frameworks tied to growth and revenue goals.
  

Requirements

• 5+ years of proven experience in marketing and digital roles, ideally from the impact sector, tech for good, global social enterprise or commercial experience from an INGO.
  
• Experience identifying target audiences and leading campaigns that engage, educate and motivate.
  
• Self-starter with experience working remotely and a desire to learn, grow and excel in the role.
  
• Deep intellectual curiosity about the product and customers’ motivations.
  
• Interest in the conflict prevention mission and an understanding of the international context.
  
• Knowledge of current digital growth techniques and best practices.
  
• Solid knowledge of website analytics tools.
  
• Proficiency with automation and CRM software, including Salesforce.
  
• Experience setting up and optimising digital advertising campaigns.
  
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  
• A sense of aesthetics and a love for great copy and corporate  communication.
  
• Up-to-date knowledge of the latest trends and best practices in digital growth and measurement.
  
• BSc/MSc degree in Business, Communications or a related field.