Regional Vice President of Commerce

About the role

Stream Companies is seeking an experienced, proactive sales professional to help grow our business outside the automotive vertical. Reporting to the EVP of Growth, the Regional Vice President of Commerce will identify prospective clients, develop relationships, and sell Stream’s full-service marketing and advertising offering.

This is an individual contributor role with ownership of the sales process—from target identification and outreach through discovery, proposal development, formal presentations, follow-up, negotiation, and signed agreement.

Priority industries include HVAC and other home services, retail and point-of-sale businesses, funeral homes. Additional opportunities may include plumbing, electrical, roofing, specialty retail, franchise businesses, and other multi-location consumer services.

What you'll do

• Partner with the EVP of Commerce to establish target accounts, prioritize industries, and execute a plan for new revenue growth.

• Identify and research prospects based on their business needs, growth potential, and fit with Stream’s services.

• Generate opportunities through direct outreach, networking, referrals, and collaboration with internal teams.

• Lead discovery conversations to understand each prospect’s goals, challenges, current marketing approach, budget, and decision-making process.

• Develop tailored proposals with support from Stream’s strategy, creative, media, and other subject matter experts.

• Deliver at least six formal sales presentations to qualified prospects per quarter, connecting recommended services to clear business objectives.

• Maintain consistent follow-up, address objections, negotiate terms, and move opportunities through to signed agreements.

• Keep accurate CRM records, including prospect activity, opportunity stage, projected revenue, next steps, and expected close dates.

• Provide pipeline updates and revenue forecasts to the EVP of Commerce.

• Coordinate a clear handoff to account management and delivery teams, ensuring client expectations and commitments are documented.

• Share market feedback to help refine Stream’s positioning and approach within non-automotive industries.

Qualifications

• Five or more years of sales experience, with a demonstrated record of winning new business. 

• Experience managing the full sales process, including prospecting, discovery, proposals, presentations, negotiation, and closing.

• Ability to translate business challenges into compelling marketing and advertising recommendations.

• Strong presentation, communication, relationship-building, and follow-up skills.

• A disciplined approach to pipeline management, forecasting, and CRM documentation.

• Ability to work independently in a remote environment while collaborating across teams.

Preferred Experience

• Sales experience within an advertising agency, marketing services company, or related business.

• Familiarity with integrated offerings such as paid media, SEO, websites, creative, and marketing strategy.

• Experience selling to home services, retail, funeral services, franchise organizations, or multi-location businesses.

• An established network within one or more target industries.

What Success Looks Like

Success will be measured by new revenue generated, qualified pipeline development, opportunity progression, and consistent execution of six or more formal pitches per quarter. The ideal candidate will build strong prospect relationships, present thoughtful proposals, and convert opportunities into signed business.