Regional Sales Manager West Half N. America

Position Purpose
Manages the results and Territory Sales Managers in their region and propose actions to ensure the delivery of
planned results. Responsible for the achievement of revenue, goals, and KPIs of their region. Establishes and
monitors deadlines, objectives and responsibilities for team while proposing motivational actions. Develop
strategic plans, budgets, and policies. Analyzes market trends and customer satisfaction.

Requirements
At least 5 years of Sales Territory Management within the Pet Food Industry
Ability to travel at least 75% of the time
Lives near a major airport
College Degree in Sales, Marketing or Business Management or equivalent work experience with
demonstrated success.
Experience successfully working in complex selling environments
Excellent communication and presentation skills (oral and written) to a variety of audiences
Comfortable setting priorities, managing multiple tasks and remaining focused in a changing
environment
Experience using Repsly and Power BI
Strong computer skills in using Excel, Word, and PowerPoint
Must be highly organized

Key Responsibilities
Be accountable for the revenue of your region, ensuring the achievement of the goals established by the
company, while respecting the sales policy specific to each channel.
Analyze, diagnose, and identify opportunities within each region to implement, monitor, and measure
action plans that increase the company's market share for its products.
Develop and monitor performance indicators for distributors (sell-in, sell-out, customer activation,
product mix, etc.).
Establish actions, monitor goals and performance indicators, communicate and track team performance,
in pursuit of the company's objectives.
Assign objectives and responsibilities to team members, provide guidance, and set deadlines.
Support the development of the company's strategic plan by suggesting and providing input, thereby
contributing to the achievement of company results.
Monitor the company's market share and/or product performance, observe competitor activity and
customer movements, to adjust strategies as needed.
Contribute to the development of new products or services by researching and making suggestions in
alignment with market changes.
Make pricing and special promotional decisions, aligned with market needs, to ensure results and
maintain the company's competitiveness.
Analyze and monitor customer satisfaction levels, resolve customer and consumer complaints,
implement service improvements, to ensure customer loyalty.
Manage sales team by determining team size, recruiting and selecting new employees, to ensure an
effective team for goal execution.
Manage the work of the team by delegating tasks, monitoring results, and evaluating performance.
Develop incentive plans aligned with established objectives to ensure team motivation and results.
Identify training and development needs, monitor individual and team development to prepare
successors and ensure effective task execution.
Manage material and financial resources by monitoring their use and control, avoiding waste and
unnecessary expenses.
Create customer loyalty programs and initiatives aligned with company objectives to contribute to goal
achievement
Identify key clients, monitor their engagement with the company, to maintain a business relationship
aligned with objectives.
Help Strategic Plan, aligned with the
company's overall strategic plan, to achieve the expected results.
Prepare budgets, defining necessary investments and expenses, to maintain financial control of the
company.
Establish the sales policy and procedures, identifying opportunities and needs within the sales
department, ensuring effectiveness in service delivery and results.
Analyze trends and economic-financial factors, conduct market and competition research, to maintain the
company's competitiveness.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job
described, and may be amended at any time at the sole discretion of the Employer.

Farmina is An Equal Opportunity Employer