Regional Sales Manager - New York

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Regional Sales Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

You’ll take ownership of the Northeast region, driving sustainable sales growth, expanding distribution and building brilliant partnerships with our distributors and key accounts. This is a hands-on, field-focused role where you’ll spend plenty of time in market, strengthening relationships, spotting new opportunities and making sure Huel shows up brilliantly wherever we’re sold.

• Drive sustainable sales growth and expand Huel’s distribution across the Northeast, identifying opportunities to get Huel into more hands.

• Build brilliant relationships with distributor ownership, management and sales teams, becoming a trusted partner and keeping Huel front of mind.

• Get out in market! Conduct regular ride-withs to understand what’s happening on the ground and drive strong execution.

• Lead engaging sales meetings and portfolio presentations that build excitement and confidence in the Huel brand.

• Grow our distribution footprint while improving visibility, availability and execution across existing accounts.

• Identify and develop new chain and key account opportunities that can unlock further growth across the region.

• Own promotional resources and sampling budgets, making sure investment is focused where it can have the biggest impact.

• Plan and execute market activations and brand events that bring Huel to life and connect us with new customers.

• Keep Huel leadership close to what’s happening in market through consistent reporting, forecasting insights and valuable market feedback.

• Be the go-to person for all things Huel across the Northeast, taking ownership of the region and connecting the dots between distributors, customers and our internal teams.

Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.

What we're looking for in you

• 3+ years’ experience in food and beverage sales, with a strong understanding of what it takes to grow brands in market.

• Proven experience driving growth through distributor management and market development.

• Strong knowledge of the Northeast market and an understanding of its customers, distributors and opportunities.

• Happy to be out and about! You’ll be travelling extensively across the region, including overnight stays when required.

• A real field-first mindset, with the willingness to spend around 25–30 hours per week out in market.

• Organised, self-motivated and results-driven, with the confidence to work independently and take ownership of your region.

• Experience within foodservice and DSD would be a big plus.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

💸 A competitive salary range of $100,000-$110,000 per annum depending on your skills and experience

🕖 Flexible working hours 

🌴 30 Paid Vacation Days PLUS Federal Holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere!

💰 401K Plan
🚕 Commuter Benefits

🤰 Enhanced Family Leave

🐾 Dog friendly

🏋️ Monthly gym membership contribution plus we will also give you your own nutrition plan!

🧠 Free 1-on-1 therapy provided by BetterHelp

🏥 Private Medical and Health insurance for you, including free life insurance

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!

Meet our teams here.