Regional Product Marketing Manager

tinyBuild is a video game label that started in 2011 with the idea of creating long-term franchises by partnering with talented developers from all over the world. The company has released dozens of games, including Hello Neighbor, Graveyard Keeper, SpeedRunners, Potion Craft, and more. Headquartered in the Seattle Area, USA, the company now has studios in the US, the Netherlands, Latvia, and Eastern Europe.

We're looking for a creative and passionate Product Marketing Manager to join our publishing team and work on award-winning campaigns to bring our exciting catalogue to market in the Asian region. Our perfect candidate has the heart of a gamer and the mind of a marketer. Above all we value creativity, proactive thinking, and laser-focus on what's best for the product and the developers. Working closely with the production and community team, you will be responsible for planning, executing, and reviewing all elements of marketing on a product- from brand identity through to post-launch strategy!

It is important to us that the candidate has a strong understanding of the Chinese video game market and can help increase the popularity of our games in that region

This is a remote position in the CET time zone.

Basic Qualifications

• 2+ years of work experience in a similar role within video games.
• Good understanding of the Chinese video game market with a focus on Steam and console titles.
  Experience launching PC and Console games in China in a marketing, production, or community management role.
• Hands-on experience with performance, B2B, Influencer, and digital marketing within the gaming industry.
• Excellent communication skills and fluency in both spoken and written English.
• Fluency in Mandarin
• Deep understanding of the key gaming-related platforms in China, as well as hands-on experience with running marketing/community campaigns across them: BiliBili, Douyin, QQ, Xiaohongshu, Heybox, DouYu etc.
• A passionate and avid gamer.

What You Will Be Doing

• Create and execute innovative product marketing plans, that will deliver against internal KPI expectations, working on the title from initial signing through to retail launch and post launch.
• Adapt our global marketing strategy, expanding it on the regional level and tailoring it to the Chinese market.
• Consult on audience preferences and suggest additions to our games based on our playerbase in the region.
• Work closely with first-party platforms, external developers, media partners, and other stakeholders to ensure the success of the product.
• Craft excellent copy for trailers, social media, press releases, and other creative outlets, building and maintaining a stand out brand identity for the product.
• Oversee the creation of striking marketing assets tailored to the Chinese market.
• Work closely with the production team to ensure effective and efficient budget management, maximising product awareness and wishlist growth.
• Maintain and foster deep know-how of the Chinese PC & Console gaming landscape and use it to expand tinyBuild's presence in the region.
• Be ready for international travel to attend conferences, trade shows, and similar events to represent the company and meet partners when required.
• Present marketing-related reports to key stakeholders and work closely with relevant departments.
• Ensure all deadlines are clearly set and met across all marketing activations

Additional Qualifications (each one is a strong plus)

• Experience in sourcing and establishing relationships with gaming marketing agencies and B2B partners in China (IP collaborations, merch production etc).
• Experience in developing product branding (key arts, trailers) specifically tailored to the Chinese market.
• Experience in producing in-game content that genuinely resonates with Chinese players.
• Understanding of data-informed approaches to Steam marketing in China.
• Basic understanding of the Japanese and Korean gaming markets and their cultural landscape.

Why tinyBuild?

• Join a well-known brand in the video game industry with a solid portfolio of successful projects.
• Enjoy the flexibility of remote work and a customizable schedule.
• We cover expenses for professional development, helping you grow in your role.
• Experience a work environment with plenty of freedom and minimal micromanagement.
• Benefit from flexible processes and an openness to experimenting with new approaches and ideas.