Regional Marketing Manager EU/UK

 Posted 15 hours ago
  
 Cyprus
  
10+ years experience
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AI Summary

Design and execute the Go-To-Market strategy for the UK and Europe to acquire target accounts and increase brand awareness. Lead integrated marketing campaigns, ABM tactics, and partner co-marketing activities in collaboration with sales and product teams.

Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface.

Over 4,000 clients — including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo — trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

An exciting opportunity for a seasoned and motivated B2B marketing professional to play a pivotal role in the growth of Sumsub’s business within a strategic region. You’ll be responsible for designing and executing our GTM strategy in liaison with the regional VP of Sales, focusing on acquiring target accounts, increasing regional brand awareness, and achieving commercial goals.

You’ll drive impactful integrated marketing campaigns in collaboration with sales, product, and cross-functional teams. Operating in a fast-paced, goal-oriented environment, your holistic view, effective communication, and project management skills will be essential. Your success will be both impactful and visible.

What You Will Be Doing:

  • Develop a GTM strategy for the UK and Europe tailored to our target industries and accounts.

  • Implement ABM strategies in collaboration with the sales and marketing team.

  • Lead and execute regional marketing activities, including field events, content localization, and various online and offline campaigns to meet regional goals.

  • Collaborate with business development, legal, and other teams to establish partner channels and cultivate relationships with regional associations and partners.

  • Conduct regional research on competitors, market trends, and insights to ensure that our offering remains aligned with customer needs.

  • Gain expertise in our local customers, partners, and industry to consistently identify new growth opportunities.

  • Conduct co-marketing campaigns with local partners: webinars, roadshows, co-branded lead generation and thought leadership content, and etc.

About You:

  • 10+ years of hands-on marketing experience in a B2B technology environment (IT, fintech, SaaS fields).

  • Deep practical knowledge of the marketing mix.

  • Solid expertise in driving ABM tactics.

  • Demonstrated ability to drive, execute, and analyse the outcomes of integrated marketing programs.

  • Proven experience thriving in a rapidly evolving, high-impact scale-up environment.

  • Solid project management skills in projects involving internal and external stakeholders.

  • Exceptional interpersonal, communication, presentation, and problem-solving skills.

  • Fluent in English, with advanced/fluent knowledge of an additional European language (Spanish/German/French) being desirable.

What We Offer:

  • Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.

  • True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.

  • Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.

  • Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.

  • Compensation. We offer fair and transparent pay, benchmarked to the market.

  • Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.

  • Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role-specific events, from design conferences to marketing forums.

  • Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.

  • Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.

  • Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.

The hiring stages: TA screening -> Interview with Demand Generation Director and CMO -> Interview with Regional VP of Sales.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.

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