The Publisher Business Development Manager will identify, pitch, and onboard publishers into the Google MCM ecosystem while managing long-term relationships. They are responsible for driving inventory monetization, yield optimization, and revenue growth across various digital verticals.
This is a remote position.
We are looking for an experienced Publisher Business Development Manager to drive publisher acquisition and growth within a Google MCM (Multiple Customer Management) ecosystem.
The role focuses on identifying, pitching, and onboarding quality publishers, with a strong emphasis on in-app and CTV inventory, while also developing relationships across web, news, gaming, entertainment, and finance verticals.
You will own the publisher acquisition process from initial outreach through onboarding and integration, while building long-term relationships focused on inventory monetization, yield optimization, and revenue growth.
Your Duties:
Identify, prospect, pitch, and onboard publishers to the Google MCM account, ensuring a smooth and technically sound process from contract to first impression.
Focus on acquiring in-app and CTV publishers while developing relationships across web, news, gaming, entertainment, and finance verticals.
Guide publishers through Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration.
Build and maintain strong long-term relationships with publishers, focusing on inventory monetization, yield optimization, and fill-rate improvement.
Develop and execute outbound strategies to grow the publisher base through cold outreach, industry events, partner referrals, and inbound qualification.
Monitor publisher performance after onboarding and proactively identify opportunities for inventory growth and issue resolution.
Collaborate with Technical teams to resolve integration issues and ensure successful publisher onboarding.
Stay up to date with Google MCM policy updates, AdX eligibility requirements, and programmatic market trends relevant to publisher monetization.
Maintain an accurate publisher acquisition pipeline and report on onboarding metrics and publisher revenue contribution.
Work toward publisher acquisition, onboarding, and revenue growth targets.
Requirements
3+ years of experience in Business Development, Publisher Acquisition, Partnerships, or a similar role within the AdTech ecosystem.
1+ years of hands-on experience working with Google MCM (Multiple Customer Management), including delegated account setup, publisher onboarding, and policy compliance.
Strong working knowledge of Google Ad Manager (GAM), including ad unit configuration, inventory types, targeting, and reporting.
Proven track record of independently acquiring and developing relationships with mid-to-large publishers.
Strong understanding of programmatic monetization, including CPM dynamics, floor pricing, deals, and SSP/AdX relationships.
Existing network of digital publishers across web, mobile apps, or CTV.
Familiarity with Google AdX eligibility requirements and publisher policy enforcement.
Excellent communication and negotiation skills, with the ability to explain technical monetization solutions to non-technical stakeholders.
Self-driven approach with the ability to independently manage a pipeline and achieve acquisition targets with minimal supervision.
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