Product Marketing Manager

About the role:

We're looking for a Product Marketing Manager to join a small, high-leverage marketing team as a true generalist. You'll run product launches end-to-end, own positioning and messaging for parts of our product suite, and support the rest of the PMM engine — sales enablement, competitive intelligence, customer proof, website copy, and campaigns.

AssemblyAI ships fast: new models, new products, and new capabilities land every quarter, and each one needs a story, a launch, and the enablement to sell it. You'll partner closely with product, research, sales, growth, and brand to make sure every release lands with the right buyers — developers and product teams building voice agents, medical scribes, AI note takers, and customer-call intelligence.

This is a hands-on role. You'll write the copy, build the deck, ship the landing page, and run the launch yourself, using modern AI tools to move at the pace the market demands.

What You’ll Do:

Product Launches

• Run product and model launches end-to-end using our launch playbook — landing pages, announcement blog, email, social, Product Hunt, in-product modules, and handoffs to paid and influencer partners
• Own the launch plan: timeline, tiering, stakeholder alignment, asset production, and the internal and external communications that go with it
• Align on success metrics with product and marketing leads before each launch, then report honestly on what worked and what didn't
• Build evergreen campaigns that keep shipped products growing between launches — refreshing assets, retargeting stalled signups, and cultivating verticals long after launch day

Positioning & Messaging

• Own positioning and messaging for assigned products across our suite — speech-to-text, streaming, text-to-speech, and new product lines as they ship
• Translate technical capabilities (accuracy, latency, model improvements) into positioning that ties to business outcomes for developers and enterprise buyers
• Develop strategic narratives for our top use cases — voice agents, medical scribes and dictation, AI note takers, and customer calls — including the buyers, competitors, and market dynamics in each
• Keep the website accurate and consistent as the product and positioning evolve — product pages, solution pages, and landing pages — owning narrative and copy while partnering with brand and web on build and publish

Sales Enablement

• Build and maintain the core enablement library: pitch decks, one-pagers, battlecards, FAQs, demo scripts, and objection handling
• Run enablement sessions for sales and CS on new launches, positioning changes, and competitive updates
• Gather feedback from reps on what's landing and what's missing, and close the loop with product and marketing

Competitive Intelligence

• Track competitor moves — model releases, pricing changes, positioning, and campaigns — and keep internal teams informed
• Maintain competitive benchmarks, battlecards, and comparison pages, and turn competitive shifts into messaging and campaign responses
• Partner with research and product on benchmark claims so our comparisons are accurate, defensible, and current

Customer Marketing

• Source and produce customer proof points — case studies, quotes, logos, and video — from identifying the customer to shipping the asset
• Partner with growth and CS on expansion and upsell campaigns
• Feed customer insight back into positioning: what buyers actually say, why they chose us, and where they struggle

Growth & Market Insight

• Collaborate with lifecycle, demand gen, and paid partners on campaigns — email nurtures, onboarding flows, audience building, and targeting based on signup behavior
• Spot emerging use cases and verticals from customer feedback, signup trends, and market signals — and flag where we should lean in next

What You’ll Need:

• 3–5 years in B2B product marketing, ideally with experience owning launches and positioning at a developer-focused, API-first, or AI company. We value non-traditional paths (former sales engineers, content or growth backgrounds) as much as classic PMM résumés.
• Proven experience running product launches end-to-end — you've owned the plan, the assets, the cross-functional coordination, and the results
• Ability to translate technical capabilities into positioning that ties to business outcomes for developers and enterprise buyers
• Experience building enablement materials sales actually uses, and a point of view on how to tell whether it's working
• Strong writing: you can produce clear, specific copy for a landing page, a launch email, a battlecard, and an exec deck — and know how each should differ
• A hands-on builder: comfortable shipping website edits, landing pages, and emails yourself with modern AI tools (Claude, Claude Code, Cursor) rather than only briefing others
• Comfort with ambiguity and speed — our campaigns ship in weeks, not quarters, and priorities shift as the market does
• Excellent cross-functional project management and communication skills
• Fluent with AI and LLMs in your daily workflow — you use them to move faster on research, drafting, analysis, and iteration, and have a stance on where they help vs. where they get in the way
• Deeply curious about Voice AI and excited to market infrastructure that helps developers build the next generation of voice-powered products

Nice to Have:

• Experience in AI/ML, speech, conversation intelligence, or voice tech
• Background marketing to developers and product teams
• Experience running competitive intelligence programs or maintaining benchmarks
• Experience with growth or activation metrics — you've owned a number, not just a content calendar
• Familiarity with developer tooling ecosystems and modern GTM strategies

Pay Transparency:

AssemblyAI strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on paying competitively for our size, stage, and industry, and are one part of many compensation, benefit, and other reward opportunities we provide.

There are many factors that go into salary determinations, including relevant experience, skill level, qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

The provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range which will be communicated to candidates throughout the interview process.

Salary range: $130,000 - $160,000