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Lead go-to-market planning and execution for product releases, developing messaging, positioning briefs, battlecards, and sales enablement materials. Coordinate launch readiness across Product, Sales, and Customer Success, engage with customers and roadmap reviews, and keep executives informed about release status and market feedback.
Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement.
Lead end-to-end go-to-market planning and execution for product releases.
Develop product messaging that explains features, target audiences, and customer value.
Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
Create positioning briefs, battlecards, and sales enablement materials.
Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
Keep executives informed about upcoming releases, readiness, customer feedback, and market context.
Build and improve launch playbooks, advocating for sufficient planning time before release.
At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release.
Experience coordinating launch readiness across product, sales, and customer success teams.
Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights.
Strong writing and product communication skills, including explaining complex technical or AI features to business audiences.
Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.
Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work.
Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market.
Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.
Base salary: $135,000 to $165,000 USD annually. Equity and visa sponsorship details were not provided.
Remote.
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