Product Marketing Lead

This job is fully remote but the candidate should ideally be based in South Africa

About Sendmarc 

We are a cyber security company that is on a mission to make the internet a safer place. We do this by delivering tooling and services related to an international standard, DMARC. Our technology enables organisations to protect their staff, customers, suppliers, and the whole world from email spoofing and impersonation attacks on their domains. We’re a fully remote company with the majority of our builders working out of South Africa and sales teams in the Netherlands, the US, Latin America, Australia and the UK.

Mission 

Own product marketing at Sendmarc. Set the positioning, the narrative, and the go-to-market approach that turn what we build into market wins. 

Why This Role Exists 

Sendmarc ships fast. This role makes sure that what we ship, lands. 

You own the translation from what we build to what the market hears: positioning, narrative, launch strategy, and enablement. You give Sales and partners the confidence to sell it. You shape how the market sees Sendmarc, with a direct line to product, GTM, and execs. 

Outcomes 

Six things this role owns.

• Customer & Market Insight
  Own market intelligence, ICP, buyer understanding, and win-loss analysis. Talk to customers directly. Turn what you learn into a point of view that shapes roadmap and GTM. 
  
• Product & Category Positioning
  Define our product and category positioning. Build the narrative Product, Marketing, and GTM all work from. Turn technical capability into value propositions that survive the toughest competitor and the toughest prospect. 
  
• Go-to-Market Strategy
  Set GTM strategy for new capability, not just one launch plan. Own the sequencing, timing, and success criteria that Product, Marketing, and Sales leadership align behind.
  
• Sales & Partner Enablement
  Help own enablement as a strategic function: pitch decks, demo narratives, positioning. Give Sales, Channel, and partners what actually moves a deal, not what just looks good in a folder. 
  
• Pricing & Packaging Strategy
  Sit at the table for pricing and packaging on new capability. Bring the market, competitive, and customer-value context that shapes the call. 
  
• Competitive Strategy
  Own our competitive strategy. Feed it straight into product and GTM decisions. 
   

Competencies 

PRODUCT MARKETING 

• Turns technical capability into clear, differentiated positioning 

• Works directly with engineering and product 

• Has run a product launch end to end 

• Runs customer interviews and win-loss analysis, and turns signal into a point of view 

• Some exposure to SaaS pricing and packaging is a plus 

GTM & ENABLEMENT 

• Has built sales enablement: pitch decks, one-pagers, demo scripts 

• Works cross-functionally with Sales, Channel/Partner, and Customer Success to know what they need to sell 

• Understands channel and partner-led GTM. Sendmarc sells both direct and partner-led 

WAYS OF WORKING 

• Senior judgement. Doesn't need direction to know what matters. Pushes back when a positioning or pricing call is wrong 

• Proactive. Connects Product, Marketing, and GTM without a manager brokering it 

• Ships iteratively. Doesn't wait for perfect positioning to launch 

• Comfortable in a fast-moving, resource-constrained company 

EXPERIENCE 

• 7+ years in product marketing, with real ownership of positioning and GTM at a B2B SaaS company. Not execution of someone else's plan 

• Has built or shaped a product marketing function before, ideally through real growth or category-definition pressure 

• Owned multiple product launches end to end: positioning, pricing input, sales enablement 

• Comfortable at the leadership table. This role sits close to Product, Marketing, and GTM leadership 

• Cyber security experience is a strong plus. Not required 

Who We're Looking For 

You're a translator. Equally at home in a technical roadmap review and a sales enablement session. You go find out what's being built and why, before anyone hands you a brief. 

You own a mandate that spans Product, Marketing, and GTM, with no direct report in any of them. You get things done through clarity and credibility. You know the difference between a launch that happened and a launch that worked. 

Cyber security experience is a plus, not a requirement.