Performance Marketing Manager (China)

Acquisition strategy & ownership

• Own the China acquisition strategy end to end: translate market insight into a clear channel roadmap that defines what to run, where, why, and against which target metrics;
• Set budget allocation across channels;
• Manage agency, setting goals and KPIs and holding them accountable for execution and results;
• Be accountable for acquisition outcomes (traffic quality, CAC, signup and purchase conversion) and report performance and recommendations to leadership.

Paid acquisition

• Define the paid search strategy for China, including account structure principles, keyword priorities, bidding approach, and budget pacing, with day-to-day execution delivered by agency partners.
• Decide which China ad ecosystems to invest in based on product fit (Baidu, 360, Shenma, Toutiao/ByteDance, Tencent, etc.) and oversee launches and scaling.
• Guide creative and landing page direction with design and content teams to raise conversion performance.

SEO growth

• Set the China SEO strategy: topic clusters, landing page roadmap, competitor gap analysis, and keyword priorities.
• Partner with the China Content Manager and agency to turn strategy into execution, while owning the outcome metrics.
• Identify technical and UX localization opportunities that lift China conversion rates and reduce funnel drop-off, and drive them through with product and engineering.

• Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
• Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
• At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
• Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
• Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
• Fluent Mandarin and strong working proficiency in English (written and verbal).
• Comfortable operating independently in a fast-paced international environment.

• Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
• Learning & development: online courses and trainings.
• Mental health apps.
• Workation.
• Full remote environment.
• Company-sponsored tech.