Performance Marketing Manager

This is a remote position.

Our client is looking for a Performance Marketing Manager to step into an established paid media program and independently manage execution across paid search and paid social channels with minimal ramp-up time. They operate a digitally native, multi-brand e-commerce platform in the home improvement industry and have expanded their portfolio in recent years through new product launches and strategic acquisitions. The ideal professional is an experienced, hands-on operator with strong analytical judgment, deep advertising platform knowledge, and demonstrated experience incorporating AI into everyday marketing workflows.

This is a full-time, fixed-term opportunity designed to provide coverage during a planned leave of absence. The engagement is expected to begin in early September 2026 and continue through December 2026. This is not an advisory or project-only position. The selected professional will take direct ownership of active campaigns, ongoing optimizations, reporting, testing, and documentation.

Responsibilities

• Assume responsibility for the daily management of active paid search and paid social campaigns while maintaining performance stability during the transition.
  
• Monitor budget pacing and adjust bids, campaign structures, targeting, and allocation based on performance data.
  
• Manage paid media programs supporting both e-commerce revenue and lead generation objectives.
  
• Oversee Google Ads and Microsoft Ads campaigns, including Shopping campaigns, feed-driven structures, and automated bidding strategies.
  
• Build, execute, and refine prospecting and retargeting campaigns through Meta Ads Manager.
  
• Align campaign execution with full-funnel customer acquisition goals.
  
• Apply AI-powered tools and automation to improve campaign workflows, bidding processes, analysis, copy development, and reporting.
  
• Plan and execute ongoing A/B tests across campaigns, audiences, creative elements, and landing experiences.
  
• Maintain an organized testing record and document conclusions, outcomes, and recommended next steps.
  
• Prepare recurring performance reports with concise insights, business implications, and actionable recommendations.
  
• Adapt reporting for detailed channel reviews and presentations to senior stakeholders.
  
• Collaborate with internal marketing, creative, analytics, merchandising, and business teams to keep initiatives aligned.
  
• Manage multiple campaigns and priorities independently without requiring close day-to-day supervision.
  
• Document campaign structures, operating procedures, tests, and optimization decisions throughout the engagement.
  
• Prepare complete handoff materials to support a smooth transition at the end of the assignment.
  

Requirements

• At least five years of hands-on paid media experience within e-commerce environments.
  
• Proven experience managing meaningful advertising budgets across multiple campaigns or brands.
  
• Advanced, hands-on expertise with Google Ads and Microsoft Advertising.
  
• Experience managing Google Shopping campaigns, product feeds, feed-based account structures, and automated bidding.
  
• Working knowledge of Meta Ads Manager, including prospecting and retargeting campaign execution.
  
• Experience managing lead generation campaigns in addition to e-commerce acquisition programs.
  
• Strong proficiency with GA4, web analytics, and performance measurement.
  
• Demonstrated ability to evaluate performance using metrics such as ROAS, CAC, conversion rate, revenue, cost per lead, and customer acquisition volume.
  
• Practical experience using AI tools for marketing analysis, copy iteration, workflow automation, campaign optimization, or reporting.
  
• Ability to create and present performance reports using Excel and PowerPoint.
  
• Strong analytical judgment and the ability to translate campaign data into clear recommendations.
  
• Excellent organization, documentation, and attention to detail.
  
• Ability to take ownership of live accounts quickly and operate effectively with limited onboarding.
  
• Capacity to manage several workstreams independently while meeting deadlines and maintaining accuracy.
  

Qualifications

• Previous experience working in an agency, freelance, consulting, or fixed-term environment is strongly preferred.
  
• Experience supporting a multi-brand e-commerce portfolio is highly valuable.
  
• Familiarity with Looker, Power BI, Looker Studio, or similar business intelligence and visualization tools is preferred.
  
• Exposure to Pinterest Ads, TikTok Ads, or other developing advertising platforms is a plus.
  
• Experience coordinating with creative, merchandising, analytics, and senior leadership teams is beneficial.
  
• Strong written and verbal communication skills, particularly when presenting technical campaign findings to non-technical stakeholders.
  
• A proactive, execution-focused mindset with the confidence to make informed optimization decisions.
  

Benefits