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ScalingCraft Solutions

Performance Marketer

Posted 21 days ago
Worldwide
2-5 years experience
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AI Summary

You will independently manage and optimize Google Ads and Meta Ads campaigns for international e-commerce and service-based clients. This includes developing paid strategies, conducting A/B tests, and providing actionable performance reports.

This is a remote position.

About the role
We are looking for a Performance Marketer on a contract-to-hire basis to independently own and drive paid media outcomes for our international e-commerce and service-based clients. You will manage Google Ads and Meta Ads campaigns end-to-end from strategy and setup through daily optimisation and reporting. This is a remote, individual-contributor role for someone who can operate with minimal supervision. Immediate joining required.

Roles and Responsibilities:
  • Manage and optimize Google Ads and Meta Ads campaigns for international e-commerce and service-based clients.
  • Develop and refine paid advertising strategies with a clear focus on ROI and profitability.
  • Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
  • Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
  • Track and analyze campaign performance, delivering clear weekly and monthly reports with actionable insights and recommendations.
  • Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
  • Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
  • Apply AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Must-Have Requirements:
  • Strong expertise in Google Ads and Meta Ads, backed by proven performance results.
  • Demonstrated experience with international e-commerce and service-based projects.
  • Sound understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
  • Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
  • Ability to manage multiple projects efficiently in a fast-paced environment.
  • Willingness to work remotely using a personal device.


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