Performance Copywriter

About the position

We're hiring a Performance Copywriter (Women's Health) to own top-of-funnel copy — paid ads, landing pages, and CRO tests. Your job is to move our target consumers efficiently through the funnel, with sharp writing and constant testing.

We expect you to master headlines that stop the scroll and craft landing pages that turn cold traffic into believers – copy that's clear, scannable, bold, and compliant.

This seat reports to our Copy Lead and sits alongside a Lifecycle Copywriter as part of Mira's copy team.

If you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us!

Responsibilities

• Write paid social copy every week: static ads, hooks, captions, UGC briefs and video scripts for Meta and TikTok

• Write and iterate landing pages and product pages built to sell, for cold and warm audiences

• Bring fresh, non-obvious angles by studying what's working for top DTC brands and trending formats

• Work with Growth and E-com on A/B tests: suggest hypotheses, write variants, learn from the results

• Use AI tools to speed up ideation and testing volume, while keeping every line sharp and human

• Write bold copy that stays compliant for medical-device and health products, before it reaches legal review
  

Requirements

• 3+ years as a copywriter, with hands-on paid social ad copy for a DTC e-commerce brand (in-house or at a performance agency)

• A portfolio with real ads (statics, hooks, scripts) and at least one landing page or product page that sells a product

• Comfortable with high volume: you regularly write multiple new ad concepts per week

• You've worked with test results: you can name a test, what won, and what you changed next

• Strong craft: short, specific, scroll-stopping headlines; scannable pages; nothing generic

• Good judgment on health claims: you know how to be persuasive without overpromising

• Native level of English proficiency

• Available full-time for one brand

Nice to have

• Experience in women's health, wellness, supplements, or beauty

• UGC and creator scriptwriting experience

• Experience working with legal or regulatory review

Not the right fit if

• Your experience is mainly email, SEO, editorial, or brand campaigns without a conversion goal

• You're looking for a strategy or team lead role rather than writing every day

What we offer

• Join one of the fastest-growing femtech companies in the U.S.

• A mission-driven team working to improve women's health

• Fully remote, full-time role with flexible hours

• An international, highly engaged team that values ownership and open communication

• Competitive salary plus an OKR-based performance bonus

• Professional development: courses, workshops, and seminars

• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale

Recruiting process

Step 1 'Screening call with HR' - Step 2 'Portfolio assessment’ - Step 3 'Interview with Brand Manager' - Step 4 - ‘Test Assignment’ - Step 5 'Final interview with Head of Copy / Creative Director' - Step 6 ‘Reference Check’