Part-Time Growth Marketing Specialist 

Part-time - 20 hours per week

A specialist recruitment agency is partnering with an innovative organisation in the education sector to recruit an experienced Performance & Funnel Marketing Lead. This is a unique opportunity to join a business during an exciting pre-launch phase, owning the complete marketing funnel from lead generation through to customer conversion.

The successful candidate will play a critical role in building and optimising a high-trust, high-value customer acquisition funnel for a premium service launching in 2027.

The Opportunity

Our client is launching a new digital education platform delivering an accredited curriculum to families seeking a premium alternative to traditional schooling. The business has already validated strong demand through pilot campaigns and is now focused on converting that interest into qualified prospects, nurturing them through webinars and events, and ultimately driving enrolments.

This is not a high-volume ecommerce role. Success will come from building trust, creating effective nurture journeys and optimising every stage of the customer acquisition funnel.

Key Objectives

By the end of the initial phase you will be responsible for managing and activating:

• Existing CRM database of approximately 80,000 contacts
  

• Delivery of 1,000 qualified waitlist sign-ups
  

• Growth of social audiences to 25,000 followers
  

• Generation of 500+ webinar registrations
  

Following launch of the webinar programme, you'll also own performance against targets including:

• 150–300 registrations per webinar
  

• 40% attendance rate
  

• 20–40 consultation bookings per webinar
  

Performance Marketing

• Manage and scale Meta advertising campaigns
  

• Build and optimise custom audiences and lookalike audiences
  

• Implement and manage Pixel and Conversion API (CAPI)
  

• Monitor campaign performance, budgets and creative rotation
  

• Recommend additional acquisition channels (Google, YouTube, TikTok etc.) where supported by performance data
  

Funnel Strategy & Marketing Automation

Own the complete customer journey from first interaction through to enrolment intent by:

• Building nurture funnels
  

• Managing CRM and email marketing platforms
  

• Developing automated nurture sequences
  

• Creating webinar registration funnels
  

• Producing reminder, follow-up and re-engagement campaigns
  

• Building landing pages for lead magnets, webinars and events
  

Webinar & Event Marketing

You'll be responsible for filling webinars and events by:

• Driving registrations
  

• Maximising attendance
  

• Reducing no-show rates
  

• Supporting marketing activity around a small number of in-person parent events
  

The client leadership team delivers the presentations—you own getting the audience there.

Reporting

Track and report weekly on:

• Media spend
  

• Lead generation
  

• Cost per qualified lead
  

• Cost per webinar attendee
  

Present monthly performance reviews against agreed KPIs.

Desirable Experience

While not essential, experience in any of the following would be advantageous:

• Short-form video editing
  

• Organic social media management
  

• Community management
  

Please note this is fundamentally a performance marketing role. Content skills alone will not be sufficient.

Out of Scope

This role does not include responsibility for:

• On-camera presenting
  

• Seminar delivery
  

• Event logistics
  

• Product strategy
  

• Pricing
  

• Regulatory decisions
  

• Curriculum development
  

We're looking for someone who can demonstrate:

• Strong expertise in Meta Ads Manager
  

• Pixel and CAPI implementation
  

• Audience building and lookalike strategy
  

• Proven success in education, high-ticket, or considered-purchase markets
  

• Excellent direct-response copywriting skills
  

• Hands-on CRM and marketing automation experience
  

• Ability to build rather than brief marketing systems
  

• Self-management with a data-driven approach to performance improvement
  

Success Measures

KPIs will be agreed during onboarding and will focus on quality rather than volume, including:

• Cost per qualified lead
  

• Cost per webinar registration
  

• Cost per webinar attendee
  

• Webinar attendance rate (target 40%)
  

• Consultation bookings
  

• Post-webinar enrolment intent