Part-Time Copywriter (US Telehealth/DTC focus)

 Posted 5 months ago
  
 Italy
  
2-5 years experience
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AI Summary

The Copywriter will be responsible for writing and editing high-converting copy for various digital channels like Email, SMS, Landing Pages, and Paid Ads, while mastering tone shifts between educational and conversion styles.

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth company focused on weight management and long-term metabolic health. We work with a fully remote, globally distributed team and pride ourselves on moving quickly, communicating clearly, and building systems that actually work.

If you’re someone who thrives in a high-ownership environment, values structure and accountability, and enjoys working with U.S.-based teams, you’ll feel right at home here.

About the Role

Lumi is looking for a Part-Time Copywriter who can craft clear, persuasive, and compliant copy that feels genuine and engaging—not like a robot or a pharma brochure! We are specifically looking for a talented writer based in Latin America, South America, or Europe who has a proven track record of writing for US-based e-commerce or healthcare brands.

In this role, you’ll be a key player in supporting our marketing, growth, and patient communications. If you understand US consumer psychology and can adapt your tone to resonate with patients in a highly regulated space, we want to meet you.

Key Responsibilities

  • Performance Copywriting: Write and edit high-converting copy for Email & SMS campaigns, Landing Pages, Paid Ads (Meta, Google), and Social Media.

  • Tone Mastery: Pivot between educational, supportive, and high-urgency conversion styles while maintaining a "human" feel.

  • Strategic Collaboration: Work with our Creative Director and Marketing team (US-based) to execute launches.

  • Compliance & Consistency: Ensure all messaging hits the sweet spot between "exciting" and "medically compliant."

  • Data-Driven Iteration: Use performance feedback and A/B test results to sharpen your hooks and CTAs.

Requirements

  • US Market Expertise: Must have a portfolio showcasing work for US-based companies (E-commerce, DTC, or Healthcare preferred).

  • Telehealth/Regulated Industry Experience: You understand the nuance of writing for HIPAA-adjacent services or wellness products.

  • Conversion Focus: You don't just write "pretty" prose; you write to drive action.

  • Native-Level English: Flawless command of American English idioms, grammar, and cultural nuances.

  • Timezone Alignment: Ability to work during US Pacific Standard Time hours.

  • Independent Pro: Comfortable working in a fast-paced startup environment across distributed teams.

Nice to Have

  • Experience specifically in the Weight Management or GLP-1 space.

  • Knowledge of basic marketing metrics (CTR, CVR) and how they should influence copy changes.

  • Experience using tools like Slack, Figma (for copy placement), and Notion.

How to Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.

This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.

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