Paid Media (PPC) Strategist

If you are seeking to work hard and pursue excellence, then you might be right for our team! We are seeking a seasoned and results-driven Digital Marketing Strategist (Paid Media) also designated internally as PPC Strategist to join our high-performance digital marketing team. This is a client-facing, leadership-level role that demands expert-level knowledge in Google Ads, strategic thinking, hands-on execution, and deep familiarity with elective medical advertising. The ideal candidate has not only mastered PPC platforms, but also understands how to communicate value to clients, resolve campaign challenges, and uncover new growth opportunities.

Key Responsibilities:
Lead virtual, face-to-face calls with U.S.-based clients, building trust through performance insights, strategic recommendations, and transparent communication
Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices
Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI
Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways
Create and optimize landing pages using Unbounce, including custom code implementation and troubleshooting
Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support

Client Relationship & Growth:
Clearly communicate campaign challenges and setbacks, including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns
Identify and articulate wins and upsell opportunities, including service add-ons, budget increases, or expansion into new platforms
Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuance

Compliance & Ad Policy Management:
Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed
File necessary medical certifications and documentation for regulated treatments
Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impac

Technical & Analytical Proficiency:
Implement advanced tracking through Google Tag Manager, ensuring pixel accuracy, event tracking, and CRM integration
Maintain precise UTM parameters, conversion goals, and cross-platform tracking
Work closely with design and dev teams to align landing page structure with ad messaging

Minimum Requirements:
5+ years of experience in PPC management, campaign development, and optimization
Proven experience managing at least $250,000/year in Google Ads spend
Background in elective medical advertising: plastic surgery, ophthalmology, dental, or medical weight loss
Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences)
Strong Facebook Ads management skills
Fluent in spoken and written English with a general American accent
Available to work a full U.S. PST daytime shift
Proficient with:

• Google Ads Editor, Google Analytics, GTM, Looker Studio
• Whatagraph for reporting
• Unbounce for landing page creation and script editing
• Zendesk for ticketing, documentation, and client support management

Preferred Qualifications:
Google Ads and Meta Blueprint certifications
Familiarity with HIPAA-compliant tools and call tracking platforms
Experience using marketing CRMs (e.g., HubSpot, HighLevel)
Previous agency experience servicing U.S.-based healthcare clients

MyAdvice

“We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to chase it because, in the process, we will catch excellence.” — Vince Lombardi

MyAdvice empowers business owners and professionals to increase their revenue by attracting and retaining more clients through digital marketing. The SaaS-based platform enables hands-on control and visibility into performance of online marketing activities, backed by 20+ years of best practices and expertise on how to maximize those efforts. MyAdvice’s six-stage Pyramid of Success™ provides a proven step-by-step plan for how and when to implement growth-oriented marketing tactics for greatest impact, including website design and maintenance, local directories, client reviews, social media, search engine optimization (SEO) and paid advertising. Learn more at myadvice.com.

We are committed to diversity and inclusion as we understand and value its importance to our success. Our team thrives upon our employee's unique experiences to propel creative solutions, so we aspire to continue building upon our diverse team to include groups that are traditionally underrepresented. Additionally, studies have shown that minorities are less likely to apply for a position if they don't meet every qualification. MyAdvice prioritizes a strong company culture fit and believes in providing opportunities to individuals with exceptional work ethic. Skills can be taught. With that in mind, if you believe yourself to be a good fit, we strongly encourage people of all backgrounds to apply.

MyAdvice is a performance based and data driven company that has experienced tremendous growth within the last year, so we're excited for the opportunity to introduce new talent. MyAdvice’s progressive values include transparency, teamwork, relentless effort and intellectual honesty in order to bring about the success of our clients. We encourage continuous education, career development and work/life balance while thriving in a casual and collaborative work environment. With MyAdvice you will be a valued and integral member whom we will continually invest.