Native Media Buyer

 Posted 2 months ago
     
5-10 years experience
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AI Summary

Plan, launch, and optimize high-budget paid media campaigns across native advertising platforms within the dating vertical. Monitor core performance metrics and conduct structured A/B testing to drive scaling decisions and ensure profitability.

About the Company

Our client is a performance-driven digital marketing company focused on scalable paid acquisition and revenue growth. Operating in a remote-first environment, the company manages significant advertising budgets across multiple traffic sources and prioritizes data-driven decision-making, experimentation, and measurable results. With a strong focus on ownership and performance culture, the company empowers experienced specialists to take full responsibility for scaling and optimizing campaigns that directly impact business growth.

Role Overview

As a Native Media Buyer, you will be responsible for managing and scaling high-budget paid acquisition campaigns across multiple digital platforms.

This role is ideal for a performance-oriented professional who thrives on ownership, understands profitability metrics deeply, and has experience managing 6-figures monthly budgets.

You will work autonomously while maintaining close alignment with leadership, driving optimization, testing, and strategic scaling initiatives.

The position is fully remote, with flexible engagement options (full-time preferred, open to B2B or part-time collaboration).

Key Responsibilities

● Plan, launch, and optimize paid media campaigns in Dating vertical across Native advertising platforms (Taboola, Outbrain, Revcontent), Criteo, and other traffic sources.

● Manage and scale big monthly budgets, ensuring efficiency and profitability.

● Monitor and improve core performance metrics including CPA, ROAS, CTR, CVR, and LTV.

● Conduct structured A/B testing across creatives, audiences, bidding strategies, and funnels.

● Identify and validate new traffic sources and growth opportunities.

● Analyze campaign data and generate actionable insights to drive scaling decisions.

● Maintain full ownership of campaign performance and budget allocation.

● Stay current with platform updates, algorithm changes, and market trends.

Skills & Experience

● Proven experience managing large paid media budgets in Dating vertical.

● Strong hands-on expertise in native advertising platforms (Taboola, Outbrain, Revcontent).

● Demonstrated success scaling campaigns while maintaining or improving CPA and ROAS.

● Strong analytical mindset with deep understanding of performance metrics and attribution.

● High level of ownership, self-management, and accountability.

● English proficiency at B2 level or higher (written and spoken).

Nice-to-Have

● Experience working in large or highly performance-driven marketing organizations.

● Multi-platform acquisition and cross-channel scaling experience.

● Experience launching and testing new traffic channels.

● Background in structured performance environments with advanced reporting frameworks.

Hiring Process

  1. Recruiter interview (qualification and experience discussion).

  2. 15-minute interview with team leads.

  3. Final interview with CEO.

The process is streamlined and focused on practical expertise and results.

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