National Account Manager HoReCa and Bakery Chains

18-Month Fixed-Term Contract | Remote, UK

About the Role

We are looking for a commercially driven National Account Manager to lead the growth and profitability of our Chain & Regional Accounts portfolio. In this role, you will develop strong customer partnerships, identify new business opportunities, and drive sustainable growth across our product portfolio. Working closely with cross-functional teams including Marketing, R&D, and the Chocolate Academy, you will help deliver innovative customer solutions and create value for key accounts.

Key Responsibilities

• Manage and grow a portfolio of Chain & Regional Accounts, driving sales, profitability, and customer satisfaction.
• Identify and secure new business opportunities, with a focus on innovation and value-added product solutions.
• Develop joint business plans that align customer needs with commercial growth objectives.
• Build strong relationships with stakeholders across sales, procurement, technical, NPD, and supply chain functions.
• Conduct regular business reviews and maintain a clear understanding of customers’ innovation and development pipelines.  
• Monitor market, customer, and competitor activity and translate insights into actionable plans.
• Coordinate customer engagement strategies and ensure consistent account management across your portfolio.
• Manage contract administration, pricing, and payment processes in collaboration with internal stakeholders.
• Deliver accurate sales forecasts, reporting, and performance updates to support business objectives.

About You

• Proven experience managing national or regional accounts within an FMCG environment.
• Full UK driving licence and willingness to travel regularly across the UK.
• Strong commercial acumen with experience owning sales performance and delivering growth.
• Skilled relationship builder, confident engaging and influencing stakeholders at all levels.
• Strong analytical mindset with the ability to interpret market data and identify opportunities.
• Excellent communication, negotiation, and presentation skills.
• Experienced in managing cross-functional projects and working collaboratively across teams.
• Self-motivated, resilient, and proactive, with a solution-focused approach to challenges.
• Knowledge of foodservice, manufacturing, or related sectors would be advantageous.