Media Buyer - Native Ads
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AI Summary
About Catch Creation
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
The Opportunity:
This is a zero-to-one build, not a maintenance seat. You'll launch Taboola and Outbrain from scratch and scale them to a target of ~$25K/day in profitable spend. The infrastructure is in place — what we need is an operator who knows native deeply enough to move fast and build smart.
What You'll Own:
• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target
• Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team
• Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level
• Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA
• Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam
• Brief the creative team on new angles, hooks, and thumbnails based on performance data
• Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed
• Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings
What We're Looking For:
• 3+ years buying specifically on Taboola and Outbrain, with verifiable experience scaling individual accounts past $10K/day
• Direct-response background — e-commerce preferred; strong nutra or lead-gen operators who understand front-end economics and have transitioned into e-com will be considered
• Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level
• Comfortable in Northbeam or a comparable MTA platform; clear understanding of the difference between platform-reported and attributed performance
• Strong instincts for advertorial funnels: what makes one work, what kills CTR from ad to page, what kills conversion from page to offer
• Disciplined testing methodology — you can articulate how you isolate variables, when you call a test, and what your kill criteria are
• Comfortable owning a channel build from scratch — this is a zero-to-one role
Nice to Have:
• Experience launching native in additional ecosystems: Revcontent, MGID, Yahoo DSP
• Background in pet, home goods, or general physical product e-commerce
• Experience briefing creative teams on native-specific angles and hooks
Logistics
• Full-time, remote — EST working hours required
• Compensation: $6-$8 / hour depending on experience
• Start date: ASAP
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