The Marketo Product Owner will manage the platform roadmap, prioritize features, and translate business requirements into actionable user stories. They will also oversee the design and optimization of marketing programs while ensuring data integrity across integrations like Salesforce.
Benefits:
Dental insurance
Health insurance
Vision insurance
About the Role:
Unicon Systems in Tampa, FL is looking for a driven and detail-oriented Marketo Product Owner to join our growing team. In this role, you'll take the lead on shaping and optimizing our marketing automation strategy, bridging the gap between business goals and technical execution. If you're passionate about marketing technology and love turning ideas into impactful campaigns, this is the opportunity for you!
Responsibilities:
Own and manage the Marketo platform roadmap, prioritizing features and enhancements aligned with business objectives
Collaborate with marketing, sales, and IT stakeholders to define requirements and translate them into actionable user stories
Oversee the design, build, and optimization of Marketo programs including email campaigns, nurture workflows, and lead scoring
Monitor platform performance, analyze campaign data, and deliver insights to drive continuous improvement
Manage the Marketo product backlog, sprint planning, and release cycles in an Agile environment
Ensure data integrity, compliance, and best practices across all Marketo integrations, including CRM (Salesforce)
Serve as the internal subject matter expert and go-to resource for Marketo capabilities and marketing automation strategy
Requirements:
8+ years of hands-on experience with Marketo as an administrator, product owner, or marketing operations specialist
Proven experience in Agile product ownership, including backlog management and sprint planning
Strong understanding of lead lifecycle management, demand generation, and marketing automation best practices
Experience with CRM integrations, particularly Salesforce, and familiarity with marketing tech stacks
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication and stakeholder management skills with the ability to align cross-functional teams
About Us:
Unicon Systems is a forward-thinking technology company based in Tampa, FL, dedicated to delivering innovative solutions that help businesses thrive in a competitive landscape. Our customers trust us for our expertise, reliability, and commitment to results. At Unicon Systems, employees enjoy a collaborative culture, opportunities for professional growth, and the chance to work on meaningful projects that make a real impact.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
