Marketing Specialist

As an employee-owned company, DMA prioritizes employees. Low turnover rates and tenured teams are living proof:  

• 2025 Great Places to Work Certified

• Employee stock ownership program eligibility begins on day one of employment (ESOP contribution is targeted at 6% of your annual compensation)

• Company paid parental leave

• Generous time off package 

• Multiple benefit plans, eligibility begins on day one of employment

• Culturally focused on work/life balance, and the overall wellness of our employees

Position Summary

The Marketing Specialist supports the development and execution of strategic marketing campaigns and initiatives to drive brand awareness, lead generation, and customer engagement. This role collaborates with internal teams to deliver high-quality marketing content and experiences, and contributes to divisional marketing strategy and planning. This position is ideal for a motivated marketer with 2–3 years of B2B experience who thrives on organization, learning, and growth.

Essential Duties and Responsibilities

Strategy, Planning, & Execution

• Support the development and execution of strategic marketing campaigns and initiatives.
• Manage projects and workflows in ClickUp to ensure deliverables stay on schedule.

Campaign & Content Development

• Assist in the creation and distribution of digital and print content, leveraging AI tools to transform subject matter input into content drafts.
• Assist in campaign reporting using HubSpot and Google Analytics.

Collaboration & Stakeholder Engagement

• Collaborate with internal teams and centralized marketing groups to execute campaigns.
• Work with marketing leaders to prioritize and manage marketing activities.

Performance Analysis & Reporting

• Collect and analyze marketing data to identify trends and opportunities.

Brand, Compliance, & Quality Standards

• Ensure marketing materials comply with brand standards and regulatory guidelines.

Continuous Improvement & Additional Responsibilities

• Support team collaboration and participate in training activities.
• Perform other duties as assigned.

Education and Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Journalism, or a related field 
• 2-3 years of B2B marketing experience (professional services experience preferred)
• Basic understanding of marketing principles, digital channels, and content creation
• Proficiency in Microsoft Office (Word, PPT, Excel, Outlook) required
• Familiarity with multi-channel marketing tools and platforms such as Google Analytics and HubSpot preferred
• Experience with project management software such as ClickUp, Asana, Monday, or similar
• Ability to leverage AI for research and content drafting
• Team-oriented with the ability to collaborate effectively with colleagues
• Strong critical thinking skills with a proactive approach to identifying and resolving challenges
• Ability to work independently and collaboratively
• Strong prioritization, organizational, and project management skills
• Ability to manage time effectively, meet deadlines, and adapt to changing priorities

Work Environment & Physical Requirements

• Work Schedule: Regular, 40 hours/week
• Travel: Less than 10%
• Physical Activity:
  • Prolonged periods of sitting and computer use
  • Ability to hear, understand, and distinguish speech and sounds
  • Frequent repetitive motions with hands

The Company is an equal employment opportunity employer and is committed to providing equal employment opportunities to its applicants and employees. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, national origin, citizenship, age, disability, veteran status, genetic information, or any other category covered by applicable federal, state, or local law. This equal employment opportunity policy applies to all employment policies, procedures, and practices, including but not limited to hiring, promotion, compensation, training, benefits, work assignments, discipline, termination, and all other terms and conditions of employment.

It is DMA's policy to make reasonable accommodations for qualified individuals with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please contact our Human Resources team at HRDepartment@dmainc.com or 800-309-2110 and choosing selection 6.