Marketing Specialist

What you will do: 

Brand management & marketing execution 

• Support the development and execution of brand plans, messaging strategies, product positioning and tactical marketing programs.  

• Coordinate execution of marketing campaigns for health care providers and patients across advertising channels, SEO, CRM, websites, events and sales channels.  

• Coordinate cross-functional stakeholders including Marketing, Medical Affairs, Regulatory, Legal, Sales, Market Access, Operations and external agency partners. 

• Lead project management including weekly status meetings, timelines, project progress tracking, risk identification and proactive communication of status updates to stakeholders. 

Creative development & agency management 

• Partner with internal teams and external agencies to develop marketing materials and promotional assets. 

• Manage the creative development process from briefing through final production, ensuring alignment with corporate identity, brand strategy, and business objectives. 

• Review creative executions for accuracy, consistency, and adherence to approved messaging and brand guidelines. 

• Coordinate revisions and feedback among stakeholders to ensure efficient project progression. 

Medical, Legal & Regulatory review management 

• Prepare, submit, and track promotional materials through the Medical, Legal, and Regulatory (MLR) review system. 

• Facilitate review meetings, consolidate stakeholder feedback, and manage revisions to ensure timely approvals. 

• Maintain documentation and version control of all materials. 

• Ensure all promotional materials comply with regulatory requirements, company policies, and industry standards. 

Operational Support 

• Partner with Sales leadership to develop and maintain sales tools, training materials, competitive intelligence resources, and field communication materials. 

• Assist in managing marketing budgets and vendor invoicing. 

• Support content management and asset organization across marketing platforms. 

• Monitor campaign performance using CRM, digital, sales, and market data sources. 

• Develop dashboards and reports that provide actionable insights and recommendations for optimization. 

• Support healthcare professional (HCP) marketing initiatives including sales aids educational materials, email campaigns, and digital engagement programs. 

• Support commercial launch planning and execution activities including promotional material development, field force support, creative agency and launch milestone management.

Qualifications

Experience

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.

• 2-4 years of experience in pharmaceutical, biotech, or life sciences marketing.

• Experience supporting pharmaceutical, diagnostic, or laboratory-developed test promotional materials with an understanding of relevant regulatory requirements.

• Experience with healthcare provider or patient marketing initiatives.

• Experience working with creative agencies and coordinating asset development.

Skills

• Proven ability to support product launches in pharmaceuticals, diagnostics or devices.

• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

• Ability to communicate effectively across Marketing, Medical, Regulatory and Operational teams and deliver high-quality work in a highly regulated environment.

• Ability to use or quickly learn MLR review systems such as Zen QMS or Veeva PromoMats, and CRM platforms such as Veeva CRM, Salesforce or Zoho CRM.

• Capability to execute digital marketing, content management, and omnichannel campaigns.

Competencies

• A personal or professional passion for women's health.

• Collaborative mindset with the ability to build strong cross-functional relationships.

• Passionate about learning and improving both the depth and breadth of skills and capabilities. 

• Comfortable in fast-paced, mid-size company.