Marketing Operations Manager

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

The role involves owning marketing planning, goal tracking, and driving campaigns through a repeatable process. It also focuses on optimizing HubSpot workflows, managing sales handoffs, and ensuring trusted marketing analytics.

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

What you'll do

  • Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.

  • Drive campaigns idea → done across branches via a repeatable process.

  • Clean up marketing-side of HubSpot so the team can create new campaigns and email workflows self-served.

  • Make the Sales lead handoff clear, consistent and dashboard-reported.

  • Make marketing analytics trusted in/out – reconciled numbers, agreed attribution.

  • Implement change across teams and make systems stick, even against resistance.

About you

  • 2+ years in ops, project/program coordination, or being the person who kept things organized.

  • Highly self-organized – thinks in checklists/roadmaps, comfortable with complex Notion.

  • Proven at implementing change and overcoming resistance.

  • Proven at turning a complex, messy thing into a system.

  • B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.

Nice to have

  • HubSpot familiarity.

  • Email marketing (the role could extend to owning it).

  • Marketing analytics (attribution models and their pitfalls).

What's in it for you

  • Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.

  • Exceptional compensation directly tied to your results.

  • Direct communication and ownership. No bureaucracy, no politics, just impact.

  • Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

  • Professional support. Language learning, sports, health insurance, laptop coverage, and more.

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