Marketing Manager, Social Media

Job Details: Job Location: 9901 Team Togo - Lexington, KY, Salary Range: Undisclosed, The People Behind the Care PetVet365 was built on a simple belief: veterinary medicine works best when veterinarians lead and own it. We are a vet-led ownership network designed for disciplined growth. Our doctors build sustainable hospitals in their communities, delivering high-quality, relationship-centered care to pets and the families who love them — supported by financial expertise, operational clarity, and scalable systems. That’s where our support team comes in. The work done in finance, marketing, technology, and operations directly strengthens our hospitals and enables our veterinarian partners to grow responsibly and profitably while remaining focused on exceptional patient care. Today, we’re proving that strong business fundamentals and compassionate, high-quality veterinary care reinforce one another. If you’re energized by helping build purpose-driven growth, we invite you to explore how your talents can contribute to our entrepreneurial, vet-led organization and the care delivered in every hospital we support. The Position Marketing Manager, Social Media Full-Time  |  Remote  |  20–25% Travel Required Reports to: VP of Marketing Compensation: $80,000 to $100,000 annually, plus bonus potential Location: Remote preferred, East Coast Time Zone Travel: Approximately 20–25%, including visits to all our current and future hospitals, community events, and team meetings. At PetVet365, we believe veterinary care should be different—Fear Free, compassionate and focused on making every visit better for pets and their people. We’re looking for a creative, organized Marketing Manager, Social Media to bring the PetVet365 experience to life across our social channels and help our hospitals connect with local pet parents. This role combines social media management, content creation, and local marketing support. You’ll develop engaging campaigns, create branded graphics, and work with hospital teams to share the people, pets, and stories that make PetVet365 special. You’ll also serve as a responsive marketing resource for our hospitals, helping turn their ideas and requests into effective, consistent communications. The ideal candidate is a strong writer and hands-on creator who enjoys building relationships, managing multiple projects and making it easier for busy hospital teams to participate in marketing. What success looks like: Our social channels reflect the warmth, personality and quality of care found in our hospitals. Content and campaigns deliver measurable results—from meaningful engagement and website traffic to new-client interest and appointment inquiries. Hospital teams feel supported, and local campaigns are delivered with clear communication and consistent branding. Primary Responsibilities Live and exemplify the PetVet365 Purpose, Mission and Vision within self and team. Manage our organic social media presence Develop and manage content calendars for PetVet365’s brand channels and support a coordinated approach across hospital social accounts. Write, create, schedule and publish content that reflects our voice and connects with pet parents. Monitor comments and messages, respond appropriately, and coordinate with hospital teams when questions require local or medical input. Establish practical social media guidelines and help hospital teams use them consistently. Stay current on platform trends and identify opportunities that fit our brand and audience. Develop engaging content and campaigns Create social campaigns that encourage interaction, share pet-parent experiences and strengthen connections with our hospitals. Design graphics, templates and marketing materials using Canva and/or Adobe InDesign. Turn hospital photos, videos and stories into compelling content. Support campaigns around wellness care, VIP Plans, hospital openings, community events and other marketing priorities. Maintain a consistent visual identity while allowing each hospital’s personality and local connections to shine. Coordinate photography and video needs; capture and edit content when skills and opportunities allow. Support online reputation management Monitor and respond to online reviews in partnership with hospital teams, using a warm, thoughtful voice that reflects PetVet365’s commitment to pets and pet parents. Coordinate with hospital leaders to understand concerns and escalate sensitive issues for follow-up. Help hospitals encourage client reviews and share feedback trends to identify opportunities to improve client experience. Support our hospitals and local marketing efforts Serve as a day-to-day contact for hospital marketing requests, clarifying needs, managing priorities and communicating timelines. Create and adapt materials such as flyers, event promotions, social posts and local campaign assets. Partner with our Field Marketing Coordinator to promote community outreach and events through social content and supporting materials. Help hospital teams identify useful stories and gather content without adding unnecessary complexity to their day. Develop reusable templates and resources that make local marketing easier and more consistent. Organize creative assets so hospital teams can easily find and use approved materials. Measure and improve performance Track social performance, including engagement, reach, audience growth and traffic. Share clear, actionable insights and use results to improve content and campaigns. Test new approaches and recommend ways to strengthen our connection with local pet parents. Why You’ll Love Working Here We believe great people deserve great benefits. Here’s what’s waiting for you: Company-Provided Benefits Medical — Two plan options to fit your needs — including an HSA-eligible plan with a company contribution 401(k) with Company Match — We invest in your future, not just your present Short-Term Disability — Income protection when you need it most, fully covered by the company Life Insurance — Peace of mind for you and your loved ones, on us Bonus Potential — Your hard work doesn’t go unnoticed — bonuses that reward results PTO & Paid Holidays — Recharge, refresh, and come back ready to crush it Fully Remote — Work from wherever you do your best work Paid Maternity Leave — Because family comes first Employee Assistance Program (EAP) — Confidential support when life gets complicated Professional Development Budget — We invest in your growth through certifications, conferences, and continuing education Voluntary Benefits Available Dental, Vision, Long-Term Disability, and additional voluntary benefits to customize your package to fit your life   Qualifications: Required Skills/Abilities Strong writing and editing skills, with the ability to make information clear, approachable and engaging. Demonstrated graphic design skills using Canva and/or Adobe InDesign. A results-oriented mindset: connecting content and campaigns to goals, using data to guide decisions, and continually improving efforts to drive engagement, attract pet parents and support hospital growth. Strong project management skills and the ability to balance planned campaigns with incoming requests. A collaborative, service-minded approach and confidence working with teams across multiple locations. Familiarity with social publishing, community management and analytics tools. The ability to work independently in a remote environment and follow projects through to completion. Minimum Qualifications 3+ years of relevant experience in social media, marketing or content creation. Experience managing organic social channels and developing engagement campaigns. A portfolio showing social content, branded graphics and campaign work. Preferred Qualifications Photography, video production and short-form video editing. Experience supporting a multi-location business or locally owned teams. Experience in veterinary medicine, pet care, healthcare or consumer services. Experience developing templates and helping others create content within brand guidelines. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Ability to communicate effectively with others online or telephonically. Must be able to lift 15 pounds at times. Must be able to travel approximately 20–25% of the time to hospitals, community events and team meetings. Ability to stand and move for extended periods during hospital visits, photo and video shoots, and community events. Ability to work in veterinary hospital environments, which may include exposure to animals, animal dander and noise.