Marketing Manager

Marketing Strategies—45% 

• Develop and execute integrated marketing strategies aligned with product growth, customer engagement, and organizational objectives.  

• Partner with product, advocacy, and commercial teams to identify business opportunities and create marketing plans that drive awareness, adoption, and retention. 

• Support commercial initiatives and sales channels, including SafetyAtlas, through targeted marketing programs and campaigns.  

• Leverage customer, market, and competitive insights to inform marketing recommendations and optimize campaign effectiveness.  

• Collaborate with creative, digital, and sales partners to develop consistent messaging content and campaign assets across channels.  

• Utilize digital marketing tools and platforms, including CRM, SEO/SEM, and analytics solutions, to support campaign execution and performance measurement. 

• Advise stakeholders on marketing processes, timelines, best practices, and expected outcomes to ensure alignment and successful delivery. 

Project and Campaign Management—55% 

• Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.   

• Translate marketing requests and business objectives into actionable campaign plans, requirements, timelines, and deliverables. 

• Develop and adapt marketing content and copy for digital, print, email, web, social, and ad sales channels.   

• Manage campaign budgets, schedules, and project priorities to ensure timely and cost-effective delivery.   

• Coordinate and execute recurring, seasonal, evergreen, and ad hoc marketing initiatives.  

• Partner with internal teams and external vendors to deliver high-quality campaign assets and marketing programs.  

• Monitor, analyze, and report on campaign performance using data and insights to improve effectiveness and drive continuous optimization. 

• Support high-volume marketing workflows and resource planning to ensure efficient campaign execution across the organization.  

• Stay current on marketing trends, technologies, and best practices and recommend opportunities for innovation and improvement 

• Bachelor’s degree in a related discipline with 2–4 years of marketing experience
• Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
• Proficient with marketing-related software programs and digital marketing capabilities.
• Comfortable with copywriting for various marketing and sales channels
• Understanding of sales process and principles
• High level of initiative, motivated, goal-oriented, persistent, and a skilled negotiator
• Strong decision-making skills using analytical data
• Handles stressful situations and deadline pressures well
• Excellent written and oral communication skills
• Plans and carries out responsibilities with minimal direction
• Previous B2B marketing or nonprofit marketing a plus
• Excellent communication skills—both written and verbal—with the ability to present to small groups.
• Creative content development skills
• Agency experience including managing external creative vendors a plus
• This is a remote position
• Salary for this role is: $75,000

• At least 20 PTO days accrued 1st year and 11 paid holidays
• Flexible work arrangements
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 403(b) & Roth 403(b)  with employer match up to 6%
• Reimbursable training
• Dress for your day