Marketing Manager

About 1R

1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

We’re looking for a Marketing Manager to own and execute 1r Agency’s day-to-day marketing engine across content, social, email, campaigns, events, client storytelling, and co-marketing.

This is a hands-on role for someone who is equal parts strategist and doer. You’ll work closely with the VP of Growth & Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to turn 1r’s work and expertise into marketing that builds awareness, demonstrates credibility, and supports new business growth.

What You’ll Own

Marketing Strategy & Planning

• Partner with the VP of Growth & Marketing to develop and execute 1r’s marketing strategy and priorities

• Translate business and growth goals into focused marketing initiatives and campaigns

• Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives

• Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective

• Establish clear priorities, processes, and ways of working across the marketing function

• Recommend where internal resources, agency talent, freelancers, or external partners can best support execution

Content, Thought Leadership, & Social

• Lead 1r’s content and thought leadership strategy across LinkedIn, email, website, and other priority channels

• Identify stories, insights, trends, and points of view worth bringing to market

• Develop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POV

• Maintain a consistent and differentiated brand voice across channels

• Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content

• Use performance insights to continuously improve content strategy and distribution

Client Storytelling & Case Studies

• Build a consistent pipeline of compelling client stories, case studies, testimonials, and proof points

• Identify strong stories within the work happening across 1r

• Interview clients and internal teams to uncover insights, results, and narratives

• Lead case studies from concept through publication, leveraging internal creative and marketing resources as appropriate

• Develop systems for repurposing client successes across social, email, website, awards, and sales enablement

• Lead the strategy and development of relevant industry award submissions

Campaigns, Email & Lead Generation

• Develop and oversee integrated campaigns tied to business priorities, industry trends, and customer needs

• Lead the strategy for 1r’s email marketing and nurture initiatives

• Develop lead-generation opportunities including reports, guides, audits, webinars, and other valuable content

• Partner with internal subject-matter experts to turn agency expertise into market-facing content

• Develop campaign briefs and oversee execution across owned, social, email, website, and partner channels

• Establish measurement frameworks and use performance data to optimize campaigns

Co-Marketing & Partnerships

Work closely with the Director of Business Development to turn 1r’s strategic partner relationships into meaningful marketing opportunities.

• Develop the marketing strategy for priority technology and ecosystem partnerships

• Identify and prioritize high-value co-marketing opportunities

• Lead the development of joint webinars, content, campaigns, newsletter partnerships, and other activations

• Collaborate with partner marketing teams on messaging, creative, promotion, and distribution

• Establish repeatable processes for activating and measuring partner marketing opportunities

The Director of Business Development owns partner relationships and broader partnership strategy; the Fractional Director of Marketing owns the marketing strategy and activation of those relationships.

Events & Webinars

• Develop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiences

• Build pre-event, onsite, and post-event marketing plans

• Lead webinar strategy and execution in partnership with clients, partners, and internal experts

• Support the strategy and promotion of 1r-hosted dinners, networking events, and other experiences

• Partner with Business Development on audience strategy, invitations, meeting generation, and follow-up

• Measure event performance and identify opportunities to improve future programs

Website & Brand

• Guide ongoing marketing content and messaging across the 1r website

• Identify opportunities for new landing pages, service content, case studies, and thought leadership

• Partner with internal design and development resources to execute marketing-related website initiatives

• Help evolve 1r’s positioning, messaging, and brand presentation as the business grows

• Ensure new capabilities, client work, awards, and agency developments are reflected across relevant channels

Marketing Operations & Measurement

• Establish clear marketing processes, workflows, and priorities

• Manage marketing projects across internal teams and external resources

• Develop briefs, timelines, and accountability across initiatives

• Maintain organized marketing assets, templates, and content libraries

• Monitor performance across website, social, email, campaigns, and events

• Develop regular reporting and insights for the VP of Growth & Marketing and agency leadership

• Continuously identify opportunities to make 1r’s marketing more efficient, focused, and effective

What We’re Looking For

You’re a versatile B2B marketer who is comfortable moving between strategy and execution. You can see the bigger picture, but you’re equally comfortable writing the copy, building the brief, coordinating a webinar, updating a landing page, or getting a campaign across the finish line.

Ideally, you have:

• Has 3–5 years of hands-on marketing experience

• Is an excellent writer and editor

• Has experience creating content for LinkedIn, email, websites, and other digital channels

• Can manage multiple marketing projects and deadlines at once

• Is comfortable turning rough ideas into polished marketing

• Has experience supporting campaigns, events, webinars, or partnerships

• Is highly organized and proactive

• Can work cross-functionally with leadership, business development, account teams, and subject-matter experts

• Is comfortable working in a fast-moving agency environment

• Has an interest in ecommerce, digital marketing, Shopify, and the broader commerce ecosystem

• Is curious, resourceful, and willing to jump into whatever needs to get done

You don't need to be an expert in every channel. We're looking for someone with strong marketing fundamentals, excellent communication skills, and the ability to learn quickly.

You'll Be Especially Successful Here If You...

• Naturally spot stories and marketing opportunities in the work happening around you

• Can turn a loose idea into an executable campaign

• Know how to make B2B marketing feel interesting rather than overly corporate

• Have experience using AI tools to improve efficiency and accelerate day-to-day marketing work, from research and ideation to content creation and optimization.

• Are a strong writer who can adapt to different voices and audiences

• Can manage multiple stakeholders while keeping projects moving

• Are comfortable building processes where they don't already exist

• Understand how content, client proof, email, events, and campaigns work together to support growth

• Enjoy being a hands-on generalist rather than specializing in a single marketing channel

How Success Will Be Measured

• Consistent Execution:High-quality, on-time execution across 1r’s priority marketing channels, campaigns, and initiatives.

• Brand & Engagement:Growth in awareness and engagement among 1r’s target audience through content, social, email, and thought leadership.

• Qualified Leads:Consistent generation of qualified leads aligned with 1r’s ideal client profile through campaigns, content, events, email, and co-marketing.

• Client Storytelling:A steady pipeline of compelling case studies, testimonials, awards, and client stories that demonstrate 1r’s expertise and results.

• Campaign Performance:Measurable improvement across email, content, campaigns, events, and other marketing initiatives.

• Marketing Operations:Strong project management, processes, and reporting that keep marketing initiatives organized and moving forward.

Perks & Benefits

Why 1r?

• A genuinely collaborative team: We work hard, support each other, and know how to have fun along the way.

• Work with smart, creative people: You’ll collaborate across strategy, creative, technology, and marketing, with opportunities to learn from experts across the agency.

• Room to grow: We’re growing, and there’s plenty of opportunity to take on new challenges, expand your skill set, and shape your role over time.

• Remote-first & flexible: Work from wherever you do your best work.

• Early Fridays: Year-round early Friday closure, plus summer Fridays.

• Flex PTO: Take the time you need to recharge.

• Health & wellness: Competitive medical, dental, and vision benefits.

• 401(k): Retirement benefits to help you plan for the future.

• A team-first culture: We value people who are curious, collaborative, accountable, and willing to jump in and help.

Note: We do not offer sponsorship or VISA of any kind at the current time.