Marketing Coordinator

MARKETING COORDINATOR 

Full-Time, Exempt  

Reports to: Director of Marketing  

Location: Remote 

Due to compensation and employment law requirements associated with this position, we are not currently accepting applications from candidates residing in California, Washington, New York, Alaska, or Colorado.

We’re looking for a Marketing Coordinator to support the day-to-today execution of marketing initiatives across all club locations.  

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 gym design. 

JEM is growing fast and committed to your future. Since 2022, we are currently at 16 clubs in 4 states (Virginia, Wisconsin, Illinois and California) and set a goal to open 75 new gyms by 2032.   

Position Overview 

The Marketing Coordinator supports the execution of marketing initiatives that drive membership growth, brand awareness, and member engagement across Limitless Fitness Group's portfolio of Crunch Fitness locations. This role provides critical coordination and administrative support for marketing campaigns, local store marketing efforts, social media initiatives, events, partnerships, creative projects, and club-level marketing activations. 

Working closely with the marketing team, club leadership, agency partners, and vendors, the Marketing Coordinator helps ensure projects are organized, deadlines are met, and marketing programs are executed effectively across multiple markets. This position is ideal for an early-career marketing professional who is highly organized, detail-oriented, eager to learn, and excited to gain hands-on experience in digital marketing, local marketing, campaign management, reporting, community engagement, and new club openings within a fast-paced, multi-location business environment. 

Marketing Coordinator Responsibilities 

Marketing Coordination and Execution 

• Support the execution of companywide, regional, and club-level marketing campaigns. 
• Maintain the marketing calendar, project trackers, promotional schedules, and key deadlines. 
• Coordinate marketing requests from club and field leadership, ensuring requests contain the necessary information and follow established processes. 
• Assist with preparing campaign briefs, promotional materials, internal communications, and presentations. 
• Proofread marketing materials for accuracy, brand consistency, pricing, offer details, and required disclosures. 
• Track projects from request through delivery and communicate status updates to relevant stakeholders. 

Creative and Promotional Support 

• Coordinate the creation and distribution of digital and print marketing assets. 
• Manage revisions, approvals, and final delivery of flyers, signage, social graphics, emails, direct mail pieces, and other marketing materials. 
• Organize and maintain the company’s marketing asset library. 
• Help ensure clubs are using current, approved, and brand-compliant materials. 
• Coordinate print production, promotional orders, shipping, and vendor timelines. 

Local Marketing and Club Support 

• Support clubs with local marketing initiatives, community events, grassroots outreach, and in-club promotions. 
• Assist with maintaining local marketing plans and calendars for each club. 
• Track participation in community events, corporate partnerships, and local outreach activities. 
• Help collect event details, photos, results, and follow-up information from club teams. 
• Maintain lists of community organizations, businesses, events, and potential partnership opportunities. 
• Support the administration and fulfillment of corporate wellness and perks partnerships. 

Social Media and Reputation Support 

• Assist with organizing organic social media content, club submissions, and campaign calendars. 
• Coordinate with clubs to collect photos, videos, testimonials, and event content. 
• Help monitor social media pages, online listings, and review platforms for accuracy and brand consistency. 
• Support the development of social captions, promotional messaging, and community-focused content. 
• Identify opportunities to highlight club events, member stories, team members, and community partnerships. 

New Club and Special Project Support 

• Provide administrative and execution support for new club opening campaigns, founding member events, and grand openings. 
• Assist with event logistics, promotional materials, lead communication, vendor coordination, and field support. 
• Support special marketing projects, leadership meetings, and company presentations as assigned. 
• Help document processes and maintain marketing playbooks, templates, and standard operating procedures.

Qualifications  

• Approximately 1-3 years of marketing, communications, project coordination, or related experience required. 
• Strong organizational skills and close attention to detail. 
• Ability to manage multiple projects, priorities, and deadlines simultaneously. 
• Strong written and verbal communication skills. 
• Comfortable working with spreadsheets, presentations, project-management systems, and shared calendars. 
• Working knowledge of Microsoft Office or Google Workspace. 
• Ability to communicate professionally with executives, agency partners, vendors, and club leadership. 
• Willingness to learn, accept feedback, and take ownership of assignments. 

Preferred Qualifications 

• Experience supporting marketing campaigns, events, promotions, or community engagement initiatives. 
• Familiarity with social media platforms, content scheduling tools, and digital marketing best practices. 
• Experience using Canva or similar creative design tools. 
• Working knowledge of email marketing platforms, CRM systems, project management software, or marketing analytics tools. 
• Experience coordinating vendors, sponsorships, partnerships, or community events. 
• Previous experience supporting a multi-location, franchise, retail, fitness, hospitality, or consumer-facing business. 
• Demonstrated eagerness to learn, accept feedback, and grow within a marketing career path.

Education Requirements  

• Bachelor's degree in Business Administration, Management, Communications, Advertising, Marketing, Sales, or a related field preferred. 
• HS Diploma or GED Required. 

Travel Requirements 

• This is a remote position that requires travel of approximately 25%, based on business needs, marketing initiatives, and organizational priorities. 
• Travel will primarily support club visits, new gym openings, local marketing activations, leadership meetings, market assessments, acquisitions, and growth initiatives across the company portfolio. 
• Candidates must be able and willing to travel as needed, including occasional overnight and multi-day travel. 

Compensation (Salary) 

• $50,000 - $60,000 per year 

• Performance based incentives & bonus 

Benefits 

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance. 
• Income Protection – Short-term and long-term disability insurance available for full-time employees. 
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees. 
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees. 
• Flexible Time Off – Enjoy flexible paid time off (salary employees only). 
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.  
• Wellness Perks – Complimentary Crunch gym membership for all employees. 

About JEM Wellness Brands 

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well. 

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers. 

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always. 

Additional Requirements & Equal Opportunity Statement 

All employees at JEM Wellness Brands must be 18 years of age or older. 

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.