Senior SEO Specialist

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Senior SEO Specialist, reporting directly to our Head of SEO.

This isn’t a traditional SEO role focused on optimising pages one by one. You’ll take ownership of SEO performance across key markets and complex initiatives, but you’ll also have the opportunity to zoom out, work with large datasets and help shape how we approach SEO at scale.

We’re investing in a more data-led, strategic and AI-enabled way of working, and you’ll play a key role in driving that forward. You’ll identify opportunities to use AI and automation, challenge existing processes and develop scalable solutions that can deliver meaningful impact across the wider SEO team.

You’ll have existing roadmaps, best practices and early AI experimentation to build from, but the autonomy to shape longer-term priorities and challenge how things are done. Whether you’re analysing the impact of changes across thousands of URLs, identifying strategic opportunities across markets or developing automated QA workflows, you’ll be expected to connect the dots, influence decisions and drive improvements across our portfolio.

We’re looking for an experienced SEO who combines strong analytical thinking with strategic judgement, thrives on solving complex problems and is excited by what AI and automation could unlock. You don’t need to be an AI expert. What matters is that you’re already exploring its potential, can identify where it will add real value and have the confidence to turn ideas into scalable improvements.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

• Own and drive SEO performance across key markets or complex initiatives, shaping longer-term roadmaps, identifying growth opportunities and ensuring priorities align with wider business objectives.
• Turn complex datasets and competitor insights into strategic action, identifying patterns, anticipating challenges and influencing SEO priorities across markets and teams.
• Drive the adoption of AI and automation within SEO workflows, identifying high-impact opportunities to improve efficiency, scalability and quality.
• Design, test and implement scalable automation workflows that improve how the wider SEO team operates, including opportunities to transform areas such as SEO QA.
• Lead analysis of wider changes across our portfolio, translating findings into clear strategic recommendations and influencing cross-functional teams to deliver measurable improvements.
• Help shape the future of SEO at Legend, challenging existing processes, driving continuous improvement and sharing your expertise to help others adopt smarter, more scalable ways of working.

• Deep SEO expertise, particularly across on-page optimisation, with strong technical SEO knowledge and experience developing strategies that deliver measurable improvements across large, complex websites.
• Advanced analytical skills, with experience working with complex datasets, identifying trends and translating insights into strategic recommendations that influence longer-term priorities.
• A proactive approach to AI and automation, with experience identifying opportunities, experimenting with solutions and improving workflows to deliver greater efficiency and scalability.
• A proven ability to independently own complex SEO initiatives, prioritise opportunities based on impact and effort, and deliver measurable outcomes while navigating cross-functional dependencies.
• Strong communication and stakeholder management skills, with the ability to simplify complex analysis, challenge assumptions and influence decisions across teams through evidence-backed recommendations.
• The strategic thinking, autonomy and adaptability to solve ambiguous problems, anticipate challenges and drive improvements beyond your immediate area of responsibility.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.