Marketing & Content Manager
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AI Summary
The Marketing & Content Manager will own the company's marketing engine, focusing on content creation, lead generation, and campaign execution. They are responsible for analyzing performance data to optimize marketing efforts and ensure a steady pipeline of qualified leads for the sales team.
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Free uniforms
- Home office stipend
- Opportunity for advancement
- Paid time off
- Training & development
Marketing & Content Manager
Location: Remote (with occasional travel to events)
Reports to: Director of Operations
Reports to: Director of Operations
About Elite Worldwide
Elite Worldwide is a coaching, consulting, and training company that helps independent automotive shop owners grow their businesses, build world-class teams, and live better lives. With programs for one on one coaching, peer groups, sales training, and leadership training, Elite is recognized as a leader in automotive business growth and leadership development.
We’re an ambitious company, hungry for growth — and we need a proven Marketing & Content Manager to guide and accelerate that growth.
Role Overview
Elite Worldwide is looking for a creative, analytical, and highly proactive Marketing & Content Manager to help us grow our audience, strengthen our brand, and generate qualified leads.
This is not a traditional marketing management role. We're looking for someone who can combine storytelling, content creation, analytics, and strategic thinking to help grow our company.
You'll own Elite's marketing engine from awareness through qualified lead generation. You'll identify marketing opportunities, develop marketing strategies, create and execute engaging content and campaigns, measure performance, and continuously optimize our marketing efforts so more shop owners discover Elite and become qualified opportunities for our sales team.
Marketing owns generating awareness, attracting prospects, and nurturing qualified opportunities. Sales owns converting those qualified opportunities into clients. This role is responsible for ensuring our marketing efforts consistently produce a pipeline of qualified opportunities for the sales team.
Success in this role comes from balancing creativity with data. We need someone who is good at thinking outside the box and coming up with creative ideas, executing them, and then measuring their results. You'll be expected to produce content consistently, experiment with new ideas, understand the numbers behind every campaign, and confidently answer questions like:
- Where are our best leads coming from?
- What campaigns generate revenue?
- Which marketing efforts should we invest more in?
- What content is resonating with our audience?
You won't simply manage marketing—you'll help drive the growth of the company.
The purpose of this role is simple: help more automotive shop owners discover Elite. Success is measured by increasing Elite's visibility, consistently producing engaging content, generating qualified leads, and providing leadership with clear insight into what's working, what's not, and where we should invest our marketing resources.
This role is approximately 40% content creation and storytelling, 25% lead generation and campaign execution, 25% analytics and optimization, and 10% marketing operations.
Key Responsibilities
1. Content & Brand Leadership
- Own Elite's content strategy and publishing calendar.
- See and utilize opportunities to market such as holidays, company events, industry events, and speaking engagements.
- Produce engaging content that builds trust, grows our audience, and generates qualified leads.
- Leverage social media (Facebook, Insta, YouTube, TikTok, LinkedIn), email, video, landing pages, blogs, and promotional materials.
- Repurpose podcasts, coaching calls, client success stories, books, webinars, and events into high-value marketing content.
- Capture and utilize video content from leadership, coaches, clients, events, webinars, and training for engaging marketing assets.
- Maintain Elite's voice and brand across every platform.
- Capture stories that showcase the impact of Elite coaching.
- Keep Elite consistently visible through frequent, high-quality posting and sharing.
2. Lead Generation & Campaign Execution
- Execute multichannel marketing campaigns that generate qualified leads and measurable revenue.
- Grow our email audience.
- Improve organic reach.
- Plan, manage, and optimize paid advertising campaigns, including budgets, targeting, cost per lead, conversion rates, and return on investment.
- Launch promotions.
- Support product launches and events.
- Test new ideas and marketing channels.
3. Analytics & Performance
- Build dashboards that provide visibility into marketing performance.
- Track lead sources, campaign attribution, cost per lead, conversion rates, and marketing-generated revenue.
- Analyze campaign effectiveness and recommend where marketing dollars should be invested.
- Present marketing performance and insights to leadership.
- Continuously test, learn, and improve marketing effectiveness.
- Ensure marketing is never a "black box" by providing leadership with clear visibility into what's working, what's not, and where marketing investments should be made.
4. Marketing Operations
- Manage HubSpot CRM and marketing automation.
- Build and optimize email campaigns, forms, and landing pages.
- Maintain audience segmentation, marketing lists, and campaign workflows.
- Leverage AI and emerging marketing technologies to improve efficiency and marketing effectiveness.
- Coordinate outside vendors, agencies, freelancers, and creative partners when appropriate.
- Maintain the marketing calendar and marketing assets.
Who Thrives Here
You'll probably love this role if you:
- Love creating content and sharing ideas.
- If you are creative and like thinking outside the box.
- Enjoy digging into analytics just as much as creating great campaigns.
- Are energized by building something rather than maintaining it.
- Take initiative without waiting to be told what to do.
- Prefer speed and iteration over perfection.
- Constantly ask, "How can we grow?"
- Enjoy wearing multiple hats and learning new marketing skills.
- Are equally comfortable behind a camera, inside HubSpot, or presenting campaign results to leadership.
- Are comfortable being held accountable for business results, not just marketing activity.
Success in this role means:
- More automotive shop owners know who Elite is.
- Elite consistently publishes engaging content across every major platform.
- Qualified leads are steadily increasing.
- Leadership can clearly see which marketing activities produce revenue.
- Every significant marketing initiative is measured and optimized.
- Marketing dollars are invested where they generate the highest return.
- Elite is viewed as the industry's most trusted coaching brand.
This is a remote position.
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