Marketing Associate - Campaign Development - Remote US

Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps.


Required:

• 4-year college degree or equivalent combination of education and experience, Business, Communications, Marketing or related field
• Minimum 5-7 years related experience required.
• Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience.
• Highly developed oral and written communication skills.
• Ability to manage multiple projects simultaneously.
• Ability to assimilate information quickly, analyze problems, and implement solutions required.
• Proficiency in Microsoft Office applications required.
• Travel may be required.

As a Marketing Associate, you’ll support the execution and evolution of our donor loyalty and marketing code programs across digital and onsite touchpoints. Working closely with the Sr. Marketing Manager, you'll help bring campaigns, content, and donor experiences to market while coordinating with a range of cross-functional partners. You'll play a key role in ensuring messaging and visuals are clear, consistent, and effective across channels. Success in this role comes from combining creativity, organization, and attention to detail to continuously enhance the donor experience.

 

Our Ideal Candidate:

You’ve built a strong foundation of marketing experience and know how to turn strategy into creative work that captures attention and inspires action. You’re a strong, marketing-focused copywriter who can make complex information clear and engaging, and you bring thoughtful design direction that helps shape how ideas come to life. Consistency matters to you, so when the email, the poster, and the website say three slightly different things, you spot it and straighten it out. These strengths are central to your day-to-day work. You have opinions about clarity, too: a paragraph where a sentence would do, a call to action nobody understands, or an email that buries the point. You’re steady with details, good at closing loops, and while loyalty experience is a plus, curiosity about why donors come back counts for more.

 
Responsibilities

    Develop and manage the creative assets, content, and messaging for the loyalty and digital marketing codes programs, keeping the donor experience accurate and consistent across channels.
    Shape how program strategies come to life by writing clear, engaging marketing copy and guiding the creative development of donor-facing materials.
    Support the planning and execution of campaigns, promotions and go-to-market strategies from concept through launch, working with creative, targeted marketing, operations, and IT partners.
    Manage and enhance loyalty experiences in the Blood Donor App and on the website, including messaging, dashboards, widgets, marketing codes and other engagement features.
    Develop the program materials donors see at donation centers and blood drives, coordinating with the project managers who own the overall onsite experience.
    Create program communications and maintain the asset libraries, resources, and updates that program managers, field teams and internal partners rely on.
    Collaborate with customer care and social care teams to answer questions, gather donor feedback and identify opportunities to improve the donor experience.
    Monitor campaign performance, donor behavior and key program metrics; prepare reports and apply insights to improve future initiatives.


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Additional Qualifications/Responsibilities

Qualifications

    4-year college degree or equivalent combination of education and experience, Business, Communications, Marketing or related field
    Minimum 5-7 years related experience required. Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience.
    Highly developed oral and written communication skills.
    Ability to manage multiple projects simultaneously.
    Ability to assimilate information quickly, analyze problems, and implement solutions required.
    Proficiency in Microsoft Office applications required.
    Travel may be required.


The salary range for position is $75,000.00 - $80,000.00 / annually.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.