Marketing Associate

Blog and Content Coordinator 

• Coordinate with SEO Agency and internal stakeholders to provide topics to content team. 
• Review/edit blog content drafts. 
• Coordinate the workflow approval process. 
• Select appropriate imagery to accompany post. 
• Validate blog formatting and accuracy once content partner posts articles to website. 

Production & Multimedia Management 

• Own end-to-end process for management and deployment of digital and creative assets.
• Ensure all media assets remain current, on-brand, and aligned with Media SOP standards and leasing priorities. 
• Manage photography, virtual tour, video requests, shoots and pre- and post-production processes.  
• Maintain/manage YouTube channel to ensure it remains up-to-date and to Windsor’s brand standards. 
• Audit Internet Listing Sites (ILS) and local area listings (GMB, Yext) content for a positive first impression, accuracy, key selling points and provide suggestions for improvement.
• Support compliance with AI image enhancement guidelines and regulations. 
• Track image and video usage rights to maintain licensing compliance. 
• Digital Asset Management System (DAM) Administrator (future) 

Focus Communities 

• Perform audits and action items each week on focus communities identified by the Sales & Marketing and Pricing & Revenue Management team. 
• Maintain audit trackers and report on completion status and impact.

Reputation Management/Social Media 

• Assist in creating and gathering content for social media and digital advertising efforts.  
• Supervise social media campaigns including developing content calendars, monitoring and assisting properties with existing campaigns, exploring new ideas, maintaining Social Media Walls including adoption of new features as appropriate and maintaining policies. 
• Maintain corporate social media channels to ensure they remain up to date and meet Windsor’s brand standards, and manage the submission process for new posts to Compliance for approval. 

Training and Communication     

• Assist in maintaining marketing-related training materials and job aids. 
• Work with Learning & Development Department on offering marketing training for communities in support of programs and policies.   

Administrative/Support 

• Marketing support queue support.
• Project/marketing implementation, project management, and support of national initiatives.
• Process requests to update websites including photos, floor plans, site maps, requested content changes. Provide property and regional level support of national marketing programs including regular communication updates, creation of job aids, playbooks, and additional training support where required. 
• Distribute monthly/quarterly reporting from vendors.
• Other duties as assigned.

• Bachelor’s degree; two to three years related experience; or equivalent combination of education and experience.
  
• Excellent grammatical skills.
• Excellent organization and time management skills.
• Excellent communication skills.
• Strong project management skills.
• Ability to work independently.
• Multifamily experience strongly preferred.
• Property Management System experience preferred (Yardi/Rentcafe).
• Working knowledge of generative AI platforms and familiarity with using AI to enhance efficiency required.
• Working knowledge of Adobe Creative Suite, Canva and other creative and design programs preferred.
• Strong knowledge and experience with social media including Facebook/Facebook Business Manager, Instagram, TikTok, YouTube.
• Working knowledge of all Microsoft Office Programs including Microsoft Teams.
• Working knowledge of Excel.
• Working knowledge of Google platform including Google Business Profile a Plus.
• Working knowledge of SharePoint a plus.
• Working knowledge of project management platforms such as Smartsheet and/or Monday.com a plus.
• Experience with web dev platforms such as WordPress and/or HTML a plus.

COMPENSATION:

• Our company considers a range of factors including education and experience when determining base compensation.
• Compensation range: $65,000-$85,000 / year plus a 10% year-end bonus potential. 

BENEFITS:

• This position is also eligible for bonus and benefits. For more information, visit: Benefits!
• Comprehensive benefits package, including medical, dental, vision, 401k, and PTO. 
  • 1 hour of paid sick and safe time for every 30 hours worked, 10 days of paid vacation time accrued bi-weekly, 6 weeks of paid parental leave after completing one year of employment, 10 paid holidays annually, and up to 3 floating days.