Marketing Asset Manager

Customer Journey and Website Design

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
• Design and build pages and landing pages in WordPress using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
• Create reusable page templates and components that support consistent branding and efficient updates across the websites.

Website Performance and Conversion

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.

• Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings. Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers.
• Test pages, navigation, links, and forms across browsers and devices. Apply accessibility practices for headings, contrast, alternative text, keyboard access, and form labels, and coordinate remediation with developers.
• Monitor page speed and site health, optimize images and page assets, and collaborate regularly with developers to identify, prioritize, and resolve performance and technical issues.

Search Visibility and Content

• Apply on-page SEO practices, including descriptive page titles, meta descriptions, logical headings, and internal links. Monitor indexing and crawl issues and coordinate technical fixes with developers as needed.
• Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors. Keep claims, statistics, client logos, and resource links current.

Digital Asset Management and Brand Support

• Maintain website design standards and document reusable templates and publishing practices. Apply approved brand guidelines consistently across digital content.
• Support the organization and upkeep of marketing assets, ensuring teams can find current, approved versions.
• Package emails and newsletters using approved copy and assets. Build and format email layouts, apply brand standards, and test mobile display, links, and calls to action. Coordinate with marketing operations on audience targeting and sending.

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred.
• At least three years of relevant experience in website management, digital design, or digital marketing, with direct responsibility for improving business websites.
• Demonstrated hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting.
• A portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements.
• Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.
• Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes.
• Strong editing, quality assurance, and project management skills, with the ability to manage competing requests and collaborate with marketing, sales, and development teams.
• Strong attention to detail, practical problem-solving abilities, and excellent written and verbal communication skills.