Marketing and Events Specialist (Remote)

Position Summary:

The Marketing & Events Specialist is a key member of the marketing team, responsible for the strategic planning, execution, and measurement of integrated marketing campaigns and events. This role requires a highly organized individual with strong project management skills, a creative mindset, and a collaborative spirit. The successful candidate will possess a proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively with cross-functional teams (sales, vendors, etc.). This role will split responsibilities between event management, brand marketing, and general marketing/sales support.

Essential Job Duties and Responsibilities:

Events:

• Develop, lead and execute comprehensive event strategies for tradeshows, conferences, corporate events, vertical summits, sales conferences, and other key initiatives.
• Manage all aspects of event logistics, including venue selection, vendor management, budget control, registration, and post-event reporting.
• Collaborate with cross-functional teams (sales, suppliers, etc.) to ensure alignment and successful event execution.
• Schedule and run weekly status update meetings to review event briefs, workback schedules, and event status with Stakeholders
• Track and manage event expenditures (6-7 figure budgets), providing regular reports and analysis to management.
• Identify and evaluate potential event opportunities to maximize brand exposure and ROI.

Brand Marketing:

• Develop and implement brand marketing strategies that align with the overall marketing plan and company objectives.
• Create compelling brand assets (e.g., marketing collateral, sales presentations, digital advertising materials, etc.) that strengthen brand awareness and drive customer engagement.
• Maintain brand consistency across all marketing channels.
• Conduct market research and competitive analysis to inform marketing decisions.
• Track key performance indicators (KPIs) to assess the effectiveness of brand marketing initiatives.

General Marketing & Sales Support

• Partner with sales leaders to understand industry needs, align on priorities, and deliver customized marketing programs and campaigns for sales growth
• Support the sales team with marketing materials and resources, such as sales sheets, presentations, and other collateral.
• Develop and manage email marketing campaigns, landing pages, and other digital marketing activities.
• Organize, update, and maintain marketing assets (e.g., one-sheets, sales presentations, etc.).
• Coordinate marketing activities with key suppliers and partners.
• Collaborate with sales leaders to define and track key success metrics for marketing programs and initiatives.
• Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed
• All other miscellaneous marketing support

Job Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or a related field
• At least 2–3 years of experience in marketing, corporate event management, or a related role
• Ability and willingness to travel up to 20%, including occasional overnight travel, and work outside standard business hours as needed to support events
• Demonstrated experience supporting large-scale corporate events, conferences, or trade shows; experience managing substantial event budgets is preferred
• Strong project management, organization, and attention to detail, with the ability to manage multiple priorities and deadlines
• Excellent written, verbal, and interpersonal communication skills
• Proficiency in Microsoft Office, particularly PowerPoint, Excel, Word, and Outlook
• Experience with marketing automation, email marketing, project management, registration, or event management platforms is preferred
• Basic design capabilities and proficiency with Adobe Creative Suite are a plus
• Ability to travel as needed and occasionally work early mornings, evenings, or weekends to support events
• Ability to work independently while collaborating effectively with internal teams, suppliers, vendors, and other external partners