The Manager of Sales Effectiveness is responsible for executing the onboarding lifecycle for sales representatives and driving field execution through data-driven coaching. They will also manage sales campaigns, SPIFFs, and provide strategic support to frontline supervisors to improve overall sales performance.
POSITION SUMMARY As the Manager of Sales Effectiveness, you are the engine that drives our street-level execution. In our lean, high-growth FTTH environment, we don't need a corporate presenter who just points at PowerPoint slides; we need a gritty, hands-on trainer and operational executor who gets in the trenches. You will be the trusted advisor to our sales force, wearing two critical hats: running the daily enablement lifecycle, from onboarding fresh Door-to-Door (D2D) and Inside Sales reps to coach them to their first sale, and executing strategic sales campaigns, SPIFFs, and market-rollout plays. Armed with field data from platforms like Spotio and Terros, you will identify exactly where our reps are struggling on the doors or phones, fix their pitches in real-time, and drive penetration in every neighborhood we light up.
RESPONSIBILITIES Sales Enablement & Field Training
Execute the Onboarding Lifecycle: Run and refine our 30-60-90 day onboarding program for D2D and Inside Sales representatives. The #1 metric is decreasing time-to-first-sale through relentless roleplay, FTTH product education, and objection-handling drills.
Drive Tech Stack Mastery: Ensure 100% adoption of our field sales tool (Terros). Train reps to accurately log dispositions, drop pins, manage their daily turf, and prevent "pencil-whipping" so ops receives clean, actionable data.
Support Frontline Supervisors: Act as the ultimate wingman to our Sales Supervisors. Help them run structured 1:1s, conduct highly productive field ride-alongs, and show them how to coach reps out of slumps instead of just closing deals for them.
Continuous Education & Competitive Intel: Deliver ongoing, punchy training sessions on competitive intelligence. Teach our reps how to perform "bill teardowns" on the doorstep to counter legacy cable (exploding promos, upload bottlenecks) and DSL (copper unreliability).
Sales Programs & Campaign Execution
Implement SPIFFs and Contests: Execute data-driven SPIFFs that align with immediate company goals—whether that’s driving the highest take-rate in a newly lit fiber hood, reviving "dark doors," or pushing multi-gig tier adoption.
Support the Inside Sales Motion: Work directly with the Inside Sales team to refine call scripts, speed-to-lead cadences, and objection handling for inbound calls and warm leads.
Execute MDU Penetration Plays: Roll out specialized D2D tactics to accelerate sales and drive high-density subscriber growth in Multi-Dwelling Units with secured Right of Entry (ROE) agreements.
Drive the Re-connect Program: Train the team to execute targeted win-back campaigns, utilizing inside sales dialing and D2D door drops to recover non-pay disconnects and seasonal churners.
Deploy Demographic-Specific Initiatives: Train the field on our Home Tech Program, empowering reps to capture older demographics by leading with intuitive streaming education, cord-cutting confidence, and whole-home Wi-Fi solutions.
REQUIRED QUALIFICATIONS
3-5 years of experience in B2C telecom, ISP, or FTTH sales, with a deep, practical understanding of direct sales motions (Door-to-Door and Inside Sales). You must have knocked doors or dialed leads in this industry.
Operational Fluency - High proficiency in D2D canvassing and territory management software (Spotio, Terros, SalesRabbit, etc.) and modern CRM systems (Salesforce, HubSpot, Zoho). You must know how to read a turf map and spot where reps are skipping houses.
Proven Trainer - Track record of delivering sales playbooks, running energetic training classes, and coaching reps one-on-one in a fast-paced environment.
Influence Without Authority - Exceptional ability to hold reps and supervisors accountable to coaching metrics and operational standards without being their direct boss.
Data-Driven Mindset - Ability to translate raw door-knock data, contact rates, and conversion metrics into immediate, actionable coaching moments.
JOB DETAILS AND PHYSICAL REQUIREMENTS
Moderate Travel – 25%: Ability to travel regularly for activities such as out-of-town meetings, trainings, projects, client meetings, or outreach activities up to 25% of the time.
Employees in this category travel regularly, but not extensively. They may visit clients, projects sites or attend meetings in different locations on a regular basis but typically do not need to be away from home for extended periods of time. Some travel may require the employee to work weekends or holidays.
This position requires the ability to sit and work at a desk for extended periods of time, using a computer and other office equipment.
This position requires the ability to perform fine motor tasks, such as typing or using a mouse, for extended period of time.
The schedule for this position is Monday through Friday during normal business hours, with weeknight and weekend availability as needed to fulfill the core duties of the role.
This position is Remote.
This is an Exempt position.
This is a staff position.
COMPENSATION, BENEFITS AND ADDITIONAL INFORMATION
The anticipated annual salary range for this position is $75,000 – $90,000 per year. Final compensation will be determined based on factors such as the candidate's experience, skills, and internal equity. For Colorado-based applicants, the pay range and benefits listed above apply in accordance with the Colorado Equal Pay for Equal Work Act.
4 Medical plans with employer contributions for employees and dependents
ABOUT VERO Vero Fiber was formed to fill a need in unserviceable and underserved communities where access to affordable, reliable broadband simply does not exist. Our goal is to bring the highest quality fiber optic-based broadband services to these communities. In addition, Vero strives to enhance communities by becoming an active partner in these communities by adding jobs, supporting local causes, and helping improve the connectivity of schools and rural healthcare as well.
NOTICES Vero participates in E-Verify. Vero will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization. For more information about E-Verify, please visit: www.e-verify.gov
This position requires the ability to pass a standard background check upon offer of position.
At least 2 professional references are required.
EQUAL OPPORTUNITY EMPLOYER Vero Fiber is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. If you need a reasonable accommodation to participate in the application or interview process, please contact Talent@VeroFiber.com to request one.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
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