Manager, ECommerce Marketing & CRO

Requisition ID:  21771 

Remote Work Available: Yes 

Job Title: Manager, eComm Marketing & CRO (Conversion Rate Optimzation)

Business Unit: Digital Marketing

Location: East Coast Required (1 opening)

Reports To. Senior Manager, eComm Marketing, CRO ​(Conversion Rate Optimzation)

Role Summary

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators 

Responsibilities

QUALIFICATIONS

• Preferred: Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).
• Required: Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Required: Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Required: Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
• Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; experience with
• Preferred: Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.
• Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.
• Ability to work in a fast-paced and dynamic work environment.
• Flexibility of hours – some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Please apply directly through our official careers site or authorized recruitment channels.  Using third-party application services may create issues with your applicant profile and lead to processing delays. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.