Manager, Brand Marketing

Overview

The Brand Manager supports the Brand Director across 2–3 brands in the WellBiz Brands portfolio. The Brand Manager owns day-to-day execution of assigned brand initiatives, projects, and operational work across the full scope of the brands, with social and content execution as a primary functional lane. Working within the strategy and direction established by the Director, this role independently manages assigned workstreams and day-to-day decisions within its area of responsibility.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation Range: $70,000.00 - $77,500.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

 

Position Responsibilities:

 

Brand Operations & Project Support

• Serve as a first point of contact for time-sensitive brand questions and requests from franchisees and cross-functional partners, resolving routine matters independently and escalating issues that require Director input.
• Own and drive assigned brand initiatives, projects, and deliverables, coordinating across stakeholders and seeing them through to completion.
• Manage recurring brand operational activities, including status reporting, meeting preparation and follow-up, budget or vendor tracking, and documentation, ensuring priorities remain organized and on track.
• Bring an informed point of view on execution — how brand strategy, positioning, and creative direction should translate into content, campaigns, and franchisee-facing materials — and make recommendations to the Director.

Social & Content Execution

• Manage execution of the brand’s social and content plan against strategy, campaign priorities, and direction set by the Director, translating that direction into a coherent content calendar and day-to-day execution.
• Contribute to refining target audiences and customer segments using first- and third-party data, in partnership with the Web & Paid Media Manager.
• Analyze and surface performance trends, platform changes, and audience engagement signals, recommending adjustments to the Director as appropriate.

Content Planning & Production

• Own and manage the brand’s social content calendar, ensuring alignment with campaign priorities and key business initiatives set by the Director.
• Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content.
• Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform.
• Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up.

Community Engagement & Brand Presence

• Manage day-to-day community management and social listening (platform behaviors, audience engagement patterns, trend awareness), independently addressing routine matters and surfacing notable patterns or issues to the Director.
• Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews.
• Escalate customer or reputational issues as needed in partnership with internal stakeholders.
• Foster an active, engaged online community through thoughtful, timely interaction.

Performance Reporting & Support

• Own regular content and social performance reporting for the Director and cross-functional team, in partnership with the Web & Paid Media Manager.
• Interpret performance data and audience insights and develop recommendations on content direction, targeting, and channel investment for the Director’s consideration.
• Develop talking points and materials that use data storytelling to support franchisee marketing conversations and investment decisions.

Franchisee Partnership

• Serve as the brand’s day-to-day point of contact for franchisees on social, content, and brand execution matters.
• Lead support conversations with franchisees on content execution and community management,
• Identify, curate, and amplify relevant local franchisee content and success stories across brand channels.

Other duties and projects as assigned by supervisor and department heads.

 

Essential Skills, Experience, and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2-4+ years of experience across brand marketing, social/content, or marketing operations.
• Strong communication skills, both written and verbal, with the ability to represent brand priorities clearly to internal and franchisee audiences.
• Sound judgment for triage and prioritization: able to distinguish what to solve independently from what requires escalation, and to do so proactively rather than after something breaks.
• Analytical skills and a data-driven mindset; comfortable using performance data and KPIs to support a strategic narrative
• Strong writing, editing, and content judgment, with the ability to adapt tone and voice across platforms.
• Proficiency in social media platforms and tools (Instagram, Facebook, TikTok, Pinterest, etc.) and familiarity with social/content analytics and management tools (SOCI).
• Strong project management skills and follow-through; able to manage multiple concurrent priorities across operational, execution, and creative work.

This role will remain open until filled.

 

Legal Disclaimer

WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant WaxingTM, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.