Lead Graphic Designer

Location: Remote | United States only
Time Zones: Central (preferred), Pacific, Central
Portfolio: Required

ABOUT THINKINK

THINKINK is a specialist B2B communications agency working with technology companies across aviation, travel, loyalty, payments, retail, marketing technology and sustainability.

We help companies clarify complex ideas, strengthen their market position, and turn communications into commercial results. Our work spans strategy, PR and media relations, research, thought leadership, content, digital marketing, branding, and design.

DESIGN AT THINKINK

Our creative work is focused on communicating complex ideas clearly, engaging sophisticated business audiences, and supporting client objectives. One day that might mean translating proprietary research into an engaging industry report or infographic. Another might mean developing a visual identity, building a sales presentation, creating a digital campaign, or designing a responsive website experience.

You'll work across multiple clients, brands, projects and deadlines, often moving between them in the same day at a fast pace while collaborating with strategists, writers, PR professionals, researchers and developers.

It’s a great opportunity for someone who loves taking independent ownership of creative projects and driving the entire design and production process.

THE ROLE

This is a full-time, hands-on role that blends conceptual work, client communications, and routine production design. You'll develop concepts, present ideas, solve design problems, and execute the work yourself.

You should be equally comfortable discussing creative direction with a client, working through responsive behavior with a developer, and translating complex B2B content into a compelling visual story.

You’ll also need to be comfortable reading client brand guidelines, researching their past and current designs, and creating fresh interpretations within a branded box.

Three things are essential for this role:

Agency experience. You must have worked as part of an established agency team (PR, communications, marketing, advertising, digital or creative) and understand the processes, collaboration, deadlines, client service and changing priorities that come with agency work.

B2B design experience. You must have meaningful experience creating marketing and communications materials for business audiences. We're not looking for consumer advertising or award-driven campaign work. We're looking for someone who knows how to make white papers, reports, presentations, thought leadership, websites, campaigns, social content and other B2B materials clear, engaging and creatively distinctive.

Digital-first design expertise. You must know how to design for digital channels from the outset, particularly responsive web and mobile experiences, rather than creating static desktop designs that someone else has to reinterpret for digital use. You understand responsive behavior, information hierarchy, UX considerations, and developer handoff.

Tasks

WHAT YOU'LL DO

Creative Strategy & Concept Development

• Develop creative concepts and visual approaches for THINKINK clients and the THINKINK brand.
• Translate business objectives, communications strategies, research and complex B2B subject matter into a clear visual approach.

Hands-On Design

• Personally design high-quality B2B marketing and communications materials from concept through final delivery.
• Create reports, white papers, research pieces, infographics, and other long-form thought-leadership assets.
• Create and evolve visual identities, brand guides, templates, and design systems.

Digital & Responsive Design

• Design websites, landing pages, and images with responsive behavior in mind from the beginning.
• Create prototypes, mockups and/or other layouts that work effectively across desktop, tablet and mobile rather than relying on developers to reinterpret desktop-only designs.
• Apply sound principles of information hierarchy, usability and user experience to digital work.
• Prepare organized, developer-ready files and provide clear design direction during handoff.

Client Partnership

• Build trusted relationships with clients through strong communication, reliability, and sound creative judgment.
• Present concepts and explain the rationale behind creative recommendations when required.
• Listen to and interpret client feedback while protecting the strategic and creative integrity of the work.

Agency & Project Management

• Manage multiple client assignments and competing priorities in a fast-moving agency environment, meet deadlines, and take ownership of work through final delivery.
• Organize your workload, accurately track time, and communicate early when timelines or priorities need to be adjusted.
• Move comfortably between different clients, industries, brands, and types of assignments.
• Troubleshoot routine creative and technical challenges independently and proactively seek solutions rather than relying on extensive production or support resources.

Requirements

• 5+ years of professional design experience
• Experience working as an embedded member of an agency team, with direct exposure to agency processes, client service, multiple accounts, and deadline-driven delivery.
• A portfolio containing B2B marketing and communications work.
• A portfolio containing digital design work, including responsive web/mobile design and imagery.
• Expert proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign.
• Strong working proficiency in Figma.
• Advanced presentation design skills, particularly Microsoft PowerPoint and Google Slides.
• Strong understanding of typography, layout, information hierarchy, color theory, and visual storytelling.
• Excellent written and verbal communication skills.
• Strong attention to detail and a high standard of accuracy and quality.
• The ability to manage multiple priorities and deadlines without constant oversight.
• The ability to work effectively and independently in a remote environment.
• The ability to create deliverables without formal briefs or traffic micromanagement.

Highly Desirable

• Strong client-facing presentation and relationship-management experience.
• Previous success working remotely as part of a distributed team.
• Experience developing brand identities and scalable design systems.
• Motion design, animation, or video-editing skills.

Benefits

• Fully remote work environment
• Flexible vacation and personal time policy
• Comprehensive medical, dental and vision insurance
• Membership to WeWork co-working spaces
• Professional development and continuing education support

WHAT SUCCESS LOOKS LIKE

You'll succeed in this role if you can take a complex B2B challenge, understand what the client is trying to accomplish, and independently turn it into strong creative work across the channels where it will live.

You'll move comfortably between strategy and execution, client conversation and focused production, creative ambition, and practical deadlines.

Most importantly, you'll understand how to operate inside an agency: managing competing priorities, collaborating across disciplines, communicating clearly, solving problems independently and consistently delivering work that makes both the client and the agency better.

WHY THINKINK?

You'll have the opportunity to shape creative work for global B2B technology companies while working alongside experienced strategists, writers, researchers, PR professionals, and digital specialists.

We're a remote-first, distributed team, and we value curiosity, collaboration, accountability, and people who take ownership of their work. You'll have room to contribute ideas, challenge assumptions, and help shape how creative work is delivered as a key member of our core team.

Applicant Eligibility
We are only accepting applications from candidates currently based in the United States.

No Agencies
We will not accept applications, referrals, or candidate submissions from staffing or recruitment agencies.