Lead Generation Specialist

Role Overview

As the team’s Lead Generation Specialist, you will be responsible for lead generation across traditional and affiliate platforms, ensuring all of our brands have high performance across those channels. As an essential part of the team, you will manage 10-20 vendors to drive meaningful lead growth and work with the broader marketing team to ensure we have strong processes to convert those leads to appointments.

You will be part of a very collaborative, very agile team working collectively to fulfill our mission of saving our communities from unscrupulous contractors. We promise an open and transparent environment where you’ll be surrounded by highly intelligent people all working together towards a common goal.

Key Responsibilities

Affiliate Channel Management (Primary Focus)

• Own the performance of the affiliate channel across all IHS brands — including lead volume, cost per lead, lead quality, and channel ROI
• Manage all affiliate partnerships: contracts, onboarding, compliance, and ongoing performance tracking
• Make optimization decisions — identify underperforming partners, recommend and execute actions (renegotiation, pause, termination)
• Identify and evaluate new affiliate opportunities aligned to brand and regional growth targets
• Serve as the primary IHS point of contact for all affiliate partners
• Maintain a clean, auditable affiliate program — no low-quality or non-compliant lead sources

Direct Mail & Shared Mail

• Plan, coordinate, and execute direct mail and shared mail campaigns across brands
• Manage print vendor relationships, targeting list procurement, and production timelines
• Track campaign performance (response rates, CPL) and report results to Marketing Director
• Optimize program spend based on performance data

Media Buying Support

• Support the Marketing Director in managing the traditional media agency relationship
• Coordinate campaign briefs, approvals, and asset delivery to the agency
• Consolidate and analyze media performance reporting, surface variances or issues for Marketing Director review
• Maintain media schedules and budgets across brands, flag pacing concerns proactively

Reporting & Performance Management

• Maintain a consolidated view of non-digital lead gen performance across all programs and brands
• Deliver regular performance reporting to the Marketing Director with analysis and recommendations — not just status
• Track spend and CPL against budget, surface optimization opportunities
• Contribute to annual budget planning for non-digital lead gen programs

Requirements

• 3-5 years of marketing experience with demonstrated ownership of a lead generation channel or program
• Direct response and affiliate marketing experience preferred — program management, partner relationships, and performance optimization
• Strong analytical skills; comfortable owning CPL and ROI reporting and making data-driven decisions
• Experience managing vendor and agency relationships
• Familiarity with direct mail execution and print vendor management preferred
• Home services, multi-location, or franchise marketing experience a plus
• Ability to operate independently in a centralized, shared-services environment

Benefits

• Opportunities for professional growth and development tied to your personal interests
• A transparent, supportive, and collaborative work environment
• The chance to make a positive impact on our communities and the environment
• Competitive: Health, dental, and vision coverage; PTO; Paid Holidays; Life Insurance; 401k with match

About us

Infinity Home Services (“IHS”) was founded by Wisconsin entrepreneurs with a simple but ambitious goal: to raise the standard of residential roofing and exterior remodeling and “Save our Communities from Unscrupulous Contractors.”

Today, we are recognized as a leader in our industry delivering exceptional roofing, windows, and siding installation services using only the most trusted, top‑quality materials.

Our platform brings together a family of respected local brands, empowering each to enhance service delivery, strengthen community presence, and expand market share. We stand behind every job we perform, using top quality materials, best‑in‑class installation practices, and an ongoing commitment to do the right thing.

IHS is rapidly expanding both organically and through strategic acquisitions. As we shape the future of the Home Services industry, we seek ethical, forward‑thinking professionals who bring innovation, integrity, and craftsmanship to their roles. The work we perform directly protects our customers’ most important investment, their homes!

IHS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.