Lead Campaign Manager

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Lead Campaign Manager
ORG UNIT: Private Sector Partnerships (PSP)
DUTY STATION: Remote

CONTRACT TYPE: Regular Consultant
DURATION: 11 months

LINE MANAGER/SUPERVISOR: Lauren Johnson

ORGANIZATIONAL CONTEXT
The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious five-year strategy, and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. Every day 5,000 WFP-chartered trucks are on the road; 80 planes are in the air and 20 ships are at sea.
Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 318 million people in the world are acutely food insecure. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and growing private sector fundraising to reach more people. WFP’s private sector strategy (2025 – 2030) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.
Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks vastly different, with many potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

INDIVIDUAL FUNDRAISING
In the first year of the new growth strategy the IG team recruited 100k new regular givers supporters, from over 190 countries primarily through digital advertising (Social and Search). Annual income has grown from $3m in FY19 to $56m in FY25 with growth ambitions to get to $104m by 2030.
Our focus is a digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience.

PURPOSE OF THE ASSIGNMENT
The Lead Campaign Manager sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters – primarily via paid media – transnationally across English, French, Spanish, German, Korean and Arabic-speaking audiences. The core purpose of this role is to acquire new supporters via data-driven fundraising campaigns within one or more of these ‘language markets’, over which this role will have ownership. It is a cross-disciplinary in nature, requiring a combination of creative, analytical, technical, strategic and management skills. It is a senior role within the team, responsible for managing budgets, managing agencies, deputising for the Team Lead, and line managing at least 1x Campaign Coordinator.

KEY RESPONSABILITIES

This role will cover a wide range of tasks as needed to deliver on the team’s ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload. With the support of a Campaign Coordinator, this role will be responsible for:

1. Campaign planning & forecasting

• Drive and develop financial forecasts and regular reforecasts for allocated language market/s

• Propose the optimal allocation of spend across paid channels in allocated language market/s

• Maintain a full pipeline of campaigns, translated/localised as appropriate to maximise returns

2. Campaign content & creative

• Brief content requirements and provide timely feedback on all content received

• Project manage, and provide creative direction for the production of all visual creative

• Produce high-quality scripts, copy and landing pages as required

• Ensure campaign creative is based on past learnings and meets internal guidelines

3. Media buying & analysis

• Build, launch and optimise campaigns in Meta and other ad platforms as required

• Design, execute and analyse AB experiments to inform targeting and creative strategies

• Pro-actively analyse campaign performance to manage and optimise budgets

• Identify and explain under/overperformance via analysis of metrics across the funnel

• Oversee the work of external media agencies on campaigns in allocated language market/s

4. Celebrity fundraising

• Manage our external content agency to ensure a regular supply of celebrity content

• Manage the celebrity fundraising budget and its allocation across agencies and language markets

• Serve as the team’s focal point for celebrity risk assessments and GWA content

• Develop, maintain and oversee the team’s processes and best practices for celebrity fundraising

• Develop and execute strategies for nurturing relationships with key celebrities

DELIVERABLES AT THE END OF THE CONTRACT

• Language markets have delivered results in line with agreed fundraising targets

• Excellent management of our external agencies is evident in the quality of their work

• A portfolio of highly relevant celebrity content has driven fundraising performance

QUALIFICATIONS AND EXPERIENCE REQUIRED
Education:

University degree in a relevant discipline e.g. marketing, management, communications, international studies, humanities, or social sciences

Work history:

• Minimum 5 years of work experience in digital fundraising, of which at least 3 must include a strong focus on paid acquisition via Meta and Google

• Experience in managing digital fundraising campaigns at an international level, across multiple markets and languages

• Fundraising experience within a UN agency, preferably WFP

• Experience in line managing and developing junior team members

Technical Skills:

• Digital fundraising expertise, with excellent knowledge of best practices, channels, creative metrics, giving moments, sector and market trends

• Financial forecasting for paid media in the context of fundraising, with the ability to determine the optimal split of investment across channels

• Analysis of paid media performance and fundraising metrics in Tableau

• Campaign budget management and optimisation in ad platforms

• Meta Business Suite expertise, especially Ads Manager and Experiments

• Assessing the quality and potential of content for fundraising creative

• Expert understanding of digital marketing and fundraising metrics

• Effective copywriting for fundraising in various channels and formats

• Creative briefing and direction for visual asset production

• Line management and coaching of junior marketing/fundraising roles

• Management of external media and content agencies

Soft Skills:

• Excellent organisation and prioritisation skills

• Analytical skills and high attention to detail

• People-oriented: a collaborative and supportive team player

• Highly data-driven and results-driven

• Creative thinker, with a solutions-oriented mindset

• Able to thrive an international, remote-working environment

• Strong stakeholder management and influencing skills

• Flexible and adaptable to change

• Available to work out of hours when required

Languages:
Excellent command (C1 minimum) of written and spoken English
Proficiency (B1 minimum) in at least one of our other fundraising languages: French, German, Spanish, Korean or Arabic

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.