Integrated Marketing Specialist

Campaign Execution & Content Management

• Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels.

• Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp.

• Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule.

Digital Channels & Website Management

• Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement.

• Update site content and layout design as necessary to improve user experience and keep messaging current.

• Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic.

• Monitor, track, and report on social media performance, deriving actionable insights for future content optimization.

Events & Webinar Coordination

• Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events.

• Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion.

• Build and set up landing pages and automation workflows to support event registration and follow-up.

• Prepare communication kits and collateral for stakeholder outreach to expand event reach.

• Update and maintain accurate client and attendee lists to support post-event engagement.

Analytics, Martech & Data Hygiene

• Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene.

• Monitor cross-channel marketing analytics, analyzing campaign impact against business goals.

• Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness.

• Experience: 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment.

• Hands-on Tech Proficiency: Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress).

• Social & Digital Expertise: Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube.

• Analytical Mindset: Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations.

• Strategic Ownership: Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals.

• Communication & Project Management: Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

• Experience managing agency relationships, external contractors, or creative vendors.

• Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides).

• Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows.

• Strong project management skills with a proven ability to manage complex campaign timelines and deliverables.

• Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms.

• Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR).