Influencer Marketing Lead / Marketing Producer (iGaming)

About the Company

We are hiring on behalf of a fast-growing international product company operating in the iGaming industry. The company develops proprietary gaming solutions for online casinos and successfully distributes its products within the B2B segment.

With a portfolio of high-quality casino games, the company focuses on delivering engaging player experiences, strong retention metrics, short betting cycles, and high LTV performance for operators. By combining innovative game design, reliable technical support, and seamless platform integration, the business partners with leading operators and aggregators across global markets.

About the Role

We are looking for an experienced Influencer Marketing Lead / Marketing Producer to build and lead the company's influencer marketing direction from the ground up.

This is a highly autonomous, hands-on role reporting directly to the CEO. The successful candidate will be responsible for developing the influencer marketing strategy, launching the first campaigns independently, measuring performance, and validating the effectiveness of the channel. As the function grows, there will be an opportunity to scale successful initiatives.

If you enjoy creating marketing functions from scratch, negotiating with top-tier creators, and driving measurable business impact, this role is for you.

Key Responsibilities

• Develop and execute the company's influencer marketing strategy.

• Identify, source, and establish partnerships with international influencers, content creators, streamers, celebrities, and brand ambassadors.

• Lead negotiations, contract discussions, and relationship management with influencers and agencies.

• Manage the full lifecycle of influencer campaigns - from planning and execution to reporting and optimization.

• Analyze campaign performance using key marketing and business metrics, providing actionable insights and recommendations.

• Scale successful campaigns across priority markets.

• Collaborate with in-house designers and the legal team to ensure smooth campaign delivery and compliance.

• Manage external vendors and contractors when required.

Requirements

• Proven experience in iGaming is essential.

• Demonstrated success launching and managing influencer marketing campaigns independently.

• Strong network and experience working with international influencers, creators, streamers, or celebrities.

• Ability to develop strategy as well as execute campaigns hands-on.

• Strong analytical mindset with experience measuring campaign performance and ROI.

• Excellent negotiation and stakeholder management skills.

• Fluent Russian is required for internal communication.

• Professional English is required for working with international partners and influencers.

Priority Markets

• Tier-1 markets (highest priority)

• LATAM (Spanish-speaking markets)

Preferred Background

We're particularly interested in professionals who have built and executed influencer marketing initiatives within the iGaming industry. Experience working with internationally recognised brands such as Stake, Rainbet, or other online casino, sportsbook, game provider, or betting companies will be considered a strong advantage.

Candidate Profile

This role is ideal for a self-driven marketing professional who is comfortable building a function from the ground up. We are open to candidates at different seniority levels, provided they have a proven track record of delivering results independently.

You could be:

• An experienced Influencer Marketing Lead who enjoys remaining hands-on.

• A highly autonomous Senior Influencer Marketing Specialist.

• An exceptional Mid-level professional with impressive achievements and the potential to step into a leadership role.

Most importantly, you should be capable of developing, launching, and optimising influencer campaigns independently, without the need for an established marketing team.

Reporting Line

• Reporting directly to the CEO.

• Individual contributor role with no direct reports at this stage.

• Supported by in-house Design and Legal teams.

• Flexibility to engage external agencies or freelancers where required.

What Will Make You Stand Out

We would love to see examples of successful influencer campaigns you've led, particularly those involving international creators or celebrities. Be prepared to showcase measurable outcomes such as audience growth, acquisition metrics, engagement, ROI, or other business results that demonstrate the impact of your work.

Nice to Have

Candidates who can demonstrate successful international influencer campaigns, share measurable business results, and present relevant case studies will be given strong consideration.

Location: Remote

Industry: iGaming / Online Gaming / B2B Gaming

Language Requirements: Russian (required), English (very good working proficiency)