Inbound Growth Lead - SEO, Content, Earned

Our client, a technical services marketplace, is rebuilding its marketing function from the ground up. This role owns the core of that rebuild: turning strong existing SEO/AI-search visibility into a deliberate, continuously optimized inbound engine, and layering earned media/PR on top to extend reach and authority. This is a builder role; the person who sets the strategy is expected to also execute it.

Contract Details:

• Start Date - As soon at 8/10/26
• Rate: $75-85/hr
• Contract: 3 months to start, with strong likelihood to extend to 6 months and beyond. The goal is to find someone long term and possibly even convert them to full time. 
• Hours: 15-20 hrs/week for the first 3-5 weeks, then likely ramping up to 25-30 hrs eventually 
• Location: Fully remote US. Preference for EST/CST hours, but flexible 
   

What You'll Own

SEO / GEO Strategy & Execution

• Define target segments and content priorities

• Audit site architecture and identify technical + content opportunities

• Create and manage a content pipeline

• Continuously test and optimize for search and AI-search visibility (SEO/GEO)

Earned Media / PR

• Build and execute an earned media strategy to extend organic reach

• Develop media relationships, pitch angles, and secure coverage

• Align PR narrative with existing brand positioning and voice

Bonus (not required now)

• Outbound AI SDR experience — defining ICP, building outbound motion, target lists, messaging/sequences. The founder is personally driving outbound in the near term; prior experience here is a plus for future scope expansion, not a gating requirement.

What Makes Someone a Fit

• 7-10+ years in growth/content marketing, with direct ownership of an SEO/GEO program, not just execution within someone else's strategy

• Has built an inbound engine from the ground up before — ideally at an early-stage or lean team where they defined the strategy, not just optimized an existing one. Experience at a startup or scale-up is a major plus

• True self-starter — this person will work directly with the CEO with minimal oversight and needs to be comfortable defining their own roadmap, not waiting for direction

• Working technical fluency in SEOGEO — can speak to site architecture, structured content, and how AI answer engines source and cite information, not just traditional keyword/backlink SEO

• Real hands-on media relations experience — has personally pitched press and secured earned coverage (not just "managed a PR agency" or written press releases that someone else pitched). This is a hard requirement, not a nice-to-have.

• Exceptional writer — writing samples should be part of the interview/portfolio review

• B2B knowledge – Experience marketing to both SMB and enterprise accounts 

Nice to Have:

• Strong B2B marketplace experience — understands two-sided marketplace dynamics 

• Technical aptitude or knowledge - our client is in the tech space and having experience here to understand different terminology, how engineering functions operate, etc. would be a huge plus

• Bonus: outbound AI SDR experience (ICP definition, list building, sequencing) for future scope expansion

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.