Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers (ASC), and Women’s Health
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AI Summary
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
As the Senior Solution Marketing Manager – Orthopedics, Ambulatory Surgery Centers (ASC)s, and Women’s Health, you will play a leading role in shaping go-to-market (GTM) strategy and own positioning, messaging, and commercial enablement for athenahealth’s specialty solutions across these priority specialty markets.
This role is responsible for developing and operationalizing messaging and content that resonates with specialty buyers and enables Sales to win. You will bridge product value and market execution, translating product capabilities into clear, differentiated narratives that support Sales effectiveness and improve marketing performance.
You will partner closely with Product Strategy (product value), Segment Marketing (GTM strategy & audience) and Sales (execution in market), and executive stakeholders across the business to ensure messaging and content are clear, compelling, and actionable.
About the Team:
The Solution Marketing team is responsible for supporting and executing athenahealth’s commercial go-to-market strategy across priority markets. We strive to understand our customers and their needs to create positioning and value propositions that resonate. Acting as the storytellers of athenahealth, we share knowledge about our solutions and services with both external and internal audiences to drive business results. Our team collaborates across the organization to ensure that commercial teams have the knowledge and compelling content necessary to create demand and win new business.
Essential Job Responsibilities:
Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
Translate company and product strategy into specialty-relevant narratives and commercial motions
Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
Apply a data-driven, test-and-learn approach to refine messaging, content, and enablement effectiveness
Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
Translate complex product capabilities, workflows, and services into clear, differentiated value for specialty healthcare buyers and decision makers
Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
Incorporate customer insights, market trends, and competitive intelligence, and commercial feedback into ongoing refinement
Develop specialty-specific proof points, customer stories, and value narratives that strengthen athenahealth’s market differentiation
Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
Serve as a trusted advisor to Sales leadership, providing specialty market insights, competitive perspectives, and messaging guidance that improve commercial effectiveness
Partner with Training & Enablement to scale specialty knowledge transfer and reinforce GTM strategy across customer-facing teams
Establish feedback loops with commercial teams to continuously refine messaging, uncover market needs, and improve customer engagement
Additional Job Responsibilities:
Partner with Product Strategy to ensure product value is translated into specialty-relevant market narratives
Partner with Segment Marketing to support campaign execution through messaging, content and audience insights
Collaborate with Product Management and Strategy to incorporate specialty market feedback into positioning and differentiation
Support launches and strategic growth initiatives by ensuring alignment across messaging, targeting, enablement, and commercial readiness
Act as the organization’s subject matter expert on Orthopedics, ASC, and Women’s Health buyer needs, workflows, market dynamics, and competitive trends
Develop deep expertise in Orthopedics, ASC, and Women’s Health markets, including buyer needs, operational challenges, reimbursement trends, and competitive dynamics
Monitor market developments, customer sentiment, and emerging competitors to identify growth opportunities and risks
Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making
Partner with leadership teams to strengthen athenahealth’s competitive differentiation within specialty markets
Role Distinctions:
Product Strategy: Owns product-level strategy, roadmap alignment, and feature/value definition
Segment Marketing: Owns GTM strategy, audience definition, demand generation, and campaign performance
Solution Marketing (This Role): Owns specialty market positioning, messaging, and commercial enablement, translating strategy into market-facing narratives, content and sales ready assets
Expected Education and Experience:
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred
Demonstrated experience shaping go-to-market strategies, developing market-facing narratives market-facing narratives, and sales enablement content that drive commercial outcomes
Experience partnering cross-functionally with Sales, Product, Marketing, and Customer Success teams to drive market adoption and business growth
Strong strategic thinking with the ability to translate market insights into actionable GTM plans
Deep understanding of marketing performance metrics, pipeline dynamics, funnel conversion, and GTM optimization
Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations
Exceptional communication skills, including executive-level messaging, storytelling, and presentation development
Influences strategic decisions through deep market expertise, customer insight, and competitive intelligence
Experience enabling sales teams and improving commercial effectiveness
Strong project management and prioritization skills
Analytical, data-driven mindset with a focus on continuous improvement and measurable business outcomes
Ability to synthesize customer insights, market intelligence, and competitive data into clear strategic recommendations
Success Profile:
Develops messaging that clearly resonates with Orthopedics, ASC, and Women’s Health buyers
Improves sales effectiveness and win rates through specialty-specific enablement and content
Builds strong partnerships with Product Strategy, Segment Marketing, Sales, and Customer Success
Balances strategic leadership with hands-on execution, effectively translating strategy into measurable business outcomes
Becomes a trusted specialty market expert across the organization
Continuously refines messaging based on customer feedback, market insights, and commercial performance
Expected Compensation
$95,000 - $161,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
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