Head of Sales

Lead the Future of Sales at African Safari Group

African Safari Group is one of Africa's leading luxury safari companies, creating exceptional travel experiences across South, Southern and East Africa.

We're looking for an exceptional Head of Sales to take ownership of our entire sales function.

Reporting directly to the CEO, this is a strategic leadership role responsible for driving performance across multiple sales teams through exceptional leadership, operational excellence, and accountability.

This role isn't about managing consultants—it's about leading leaders.

You'll be responsible for developing Sales Managers, creating consistency across teams, improving commercial performance, embedding operational discipline, and building a sales function that consistently delivers exceptional results.

If you're passionate about coaching leaders, making data-driven decisions, and building high-performing teams, we'd love to hear from you.

What You'll Do

• Lead and develop a team of Sales Managers.
• Drive consistent performance across multiple sales teams.
• Build a culture of accountability, coaching and continuous improvement.
• Standardise leadership practices and sales execution.
• Analyse performance trends and implement strategic interventions.
• Use data and KPIs to drive decision-making.
• Identify underperformance early and implement improvement plans.
• Make objective commercial and people decisions.
• Partner closely with the CEO on business strategy and sales growth.
• Build an environment where high performance becomes the standard.

Requirements

What You'll Bring

We're looking for an experienced sales leader who has successfully led leaders, not just sales teams.

You will ideally have:

• Significant experience leading multiple sales managers or equivalent leaders.
• A proven track record of improving sales performance across multiple teams.
• Strong coaching and leadership capability.
• Experience creating accountability through KPIs and performance management.
• Excellent commercial and financial understanding.
• Experience using CRM reporting and sales analytics to drive decisions.
• Strong executive communication skills.
• The ability to influence, challenge and develop senior leaders.
• Confidence making difficult decisions in the best interests of the business.