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The Role We're hiring a GTM associate to own Faction's top-of-funnel outbound execution. This is a hands-on execution role. You'll work inside a semi-defined process, coordinate daily with our sales team, and be measured on throughput, accuracy, and follow-through. The core workflow: identify target accounts → build persona lists in Sales Navigator → personalize and launch Lemlist campaigns → monitor and flag replies for handoff. We're currently sending ~175 - 200 outbound messages per week. The goal is 600+.
What You'll Do
● Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team
● Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn
● Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning
● Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention
● Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements
● Hand off positive responses to the sales team within the same business day, with full context
● Keep the team on track with lead follow-ups so no prospect falls through the cracks
● Maintain accurate lead statuses in Attio as campaigns progress
Requirements
Qualifications
Nice to Have
- Experience as an SDR, BDR, or outbound execution role
- Hands-on experience with LinkedIn Sales Navigator: building lists, filtering by title, industry, company size, and buying signals
- Experience running campaigns in Lemlist or a comparable sequencing platform (Outreach, Salesloft, Apollo)
- Strong written communication skills. You take grammar, spelling, and tone seriously
- Understanding of outbound copywriting, sequencing logic, and how to personalize at scale without sounding generic
- Self-managed and reliable. This is a remote role with clear weekly output expectations
Prefrences
● Experience with Attio or similar CRM tools
● Familiarity with Clay or data enrichment workflows
● Background in B2B SaaS sales; industrial distribution or manufacturing experience a plus
● Prior experience on a lean startup or early-stage GTM team
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