Growth Marketing Manager

About the Role

We are seeking a data-driven, execution-focused Growth Marketing Manager to own paid media strategy, campaign execution, tracking, and performance optimization across all digital channels for Ting and Whisker Labs.

This role is responsible for driving measurable customer acquisition, revenue growth, and channel efficiency. You will manage and optimize campaigns across paid search, paid social, marketplace, and emerging media channels while ensuring clean tracking, accurate reporting, and continuous experimentation.

You thrive in performance environments, move quickly from insight to action, and are comfortable operating deep in the numbers. This role requires both strategic thinking and hands-on campaign management.

Reporting to the VP of Marketing, you will partner closely with leaders in Marketing Operations, Finance, Creative, and external partners to ensure campaigns are launched efficiently, tracked accurately, and optimized relentlessly.

What You'll Do

Paid Media Ownership

• Own end-to-end execution and optimization across paid channels including Meta, Google, Apple, Amazon, and emerging platforms.
• Manage paid search, paid social, display, marketplace advertising, and retargeting programs.
• Drive channel diversification while maintaining disciplined CAC and ROAS targets.
• Continuously test new audiences, creatives, bidding strategies, and placements.

Campaign Strategy & Execution

• Build and execute full-funnel campaigns aligned to acquisition, activation, and revenue goals.
• Develop campaign briefs in partnership with Creative and ensure high-velocity testing.
• Manage budgets across channels and adjust allocations based on performance signals.
• Own campaign pacing and performance forecasting.

Tracking, Attribution & Measurement

• Ensure accurate campaign tracking, including proper UTM structure and governance.
• Partner with Marketing Operations and Product to validate attribution, conversion signal health, and data integrity.
• Monitor performance across Shopify, Amazon, and other consumer platforms.
• Manage reporting frameworks to measure CAC, ROAS, LTV, and incremental lift.

Analytics & Reporting

• Manage and maintain performance dashboards in Looker, Tableau, or equivalent BI tools.
• Manage weekly and monthly performance reporting with clear insights and action plans.
• Use Excel modeling to forecast spend, revenue, and efficiency scenarios.
• Present performance insights and strategic recommendations to leadership.

Optimization & Experimentation

• Lead structured A/B testing across creatives, audiences, landing pages, and messaging.
• Identify growth levers and scale what works quickly.
• Implement performance-based decision frameworks to maximize ROI.
• Stay ahead of changes in platform algorithms, privacy updates, and tracking evolution.

Required Skills & Experience

• 5+ years of experience in growth marketing or performance marketing roles.
• Proven ownership of paid media budgets across Meta, Google, Apple Search Ads, Amazon, and related platforms.
• Strong proficiency in Word, Excel (forecasting, modeling, pivot tables), and PowerPoint for executive reporting.
• Experience with Rockerbox, Measured, Improvado, AppsFlyer, Looker, GA4, Tableau, or similar BI and Martech tools.
• Deep understanding of UTM parameters, tracking architecture, attribution models, and performance metrics.
• Experience with ecommerce platforms such as Shopify and Amazon.
• Strong analytical mindset with the ability to translate data into action.
• Direct response copy and creative management experience.

Nice to Have

• Experience with lifecycle marketing and automated customer journeys

• Familiarity with campaign tracking frameworks and UTM parameters

• Experience building dashboards or reporting within marketing platforms

• Comfort working across marketing, product, and partner teams in a cross-functional environment

• Familiarity with SEO, AEO, and GEO principles, including how structured content, metadata, and technical implementation support search visibility and AI-driven discovery

What You’ll Bring

• Paid channels consistently hit CAC and ROAS targets.
• Tracking is accurate, trusted, and actionable.
• Campaigns launch quickly and iterate based on performance data.
• Growth experiments drive measurable increases in efficiency and revenue.
• Leadership receives clear, insight-driven reporting that informs decisions.
• Quarterly growth goals are achieved.

Why Join Us?

By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Whisker Labs.

Whisker Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.