SEO Specialist

The SEO Specialist is responsible for developing and executing SEO strategies that drive organic growth, improve site performance, and align with each client’s business goals. This role requires a data-driven mindset, technical and creative SEO knowledge, and the ability to collaborate cross-functionally with content, web, PPC, and client-facing teams. The SEO Specialist will manage multiple accounts, implement monthly optimizations, and be accountable for ongoing strategic delivery and reporting.

Culture & Values

We live by our core values: T.R.U.S.T.

• Take Action: We move fast and solve problems.
• Results Matter: We focus on delivering outcomes, not just tasks.
• Utilize Resources: We work smarter by tapping into what’s already available.
• Set Expectations: We communicate clearly and proactively.
• Transform Lives: We believe our work makes a lasting impact on our clients and their communities.

Skills Needed

• Strong understanding of SEO best practices, including:
  • Technical SEO
  • On-page SEO
  • UX for SEO
  • Content Strategy
  • Link Building
• Solid knowledge of Google algorithm updates and SEO trends.
• Familiarity with tracking and web tools such as:
  • GA4.
  • GTM.
  • Basic understanding of HTML/CSS is a plus.
• Strong verbal and written communication skills.
• An analytical mindset with the ability to interpret data and generate insights.
• Experience managing client escalations and driving resolutions.
• Ability to work collaboratively across departments (PPC, Web, Client Experience).
• High level of organization and process orientation.
• Strong time management and task prioritization in ClickUp.
• Commitment to ongoing learning and self-development, including the ability to complete both soft skill and technical training assigned by the Chief of Staff or immediate supervisor.

Specific Responsibilities

• Ensure daily fulfillment of ClickUp tasks via dashboards and stay on top of deadlines.
• Prepare and deliver the full SEO onboarding package for new clients, including:
  • Initial Strategy Deck
  • Keyword Research
  • SEO Audit
  • Competitor Research
  • Content Strategy
• Implement monthly on-site and technical optimizations based on client priorities and performance.
• Submit and track backlink requests using Vazoola or any approved backlink vendor.
• Take ownership of POAs (Plans of Action) for at-risk clients when needed.
• Ensure that all decisions and recommendations are based on research, data, and SEO tools, no assumptions or default tactics.
• Collaborate with Content Writers to provide clear outlines, keyword guidance, and optimization intent.
• Work closely with Web and PPC teams to support a holistic, performance-driven digital strategy.
• Respond to internal SEO requests and client inquiries with clarity, speed, and documented support.
• Complete all assigned soft and technical trainings as directed by their direct supervisor.
• Maintain accurate and well-written optimization notes and client-facing documentation.

Monthly KPIs

• 100% of SEO clients meet defined fulfillment goals.
• 100% of on-site optimizations completed on time.
• 100% of reports completed and delivered to Client Experience.
• 100% of off-site deliverables (backlink/vendor requests) completed.
• 100% of SEO client requests completed via ClickUp.
• 100% of POAs for at-risk clients were completed on time.
• 100% of new SEO strategies completed for new clients.
• 100% of optimization notes and reports are clear, data-driven, and easy to understand.
• Complete 100% of assigned trainings (soft skills or technical) within the established deadlines, as directed by their immediate supervisor, and proactively apply the learnings in their daily responsibilities.