Senior Manager Brand and Consumer Insights

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Senior Manager Brand and Consumer Insights 

The Senior Manager, Consumer, Shopper & Innovation Insights is a strategic partner to the business, responsible for translating holistic consumer and shopper understanding into clear decisions and measurable commercial impact. This role integrates consumer behavior, shopper dynamics, and innovation insight to inform brand strategy, innovation pipelines, and go-to-market execution responsible to drive growth and bring sustainable consumer-driven innovation to USD 1 billion business.

Success is defined not by insight generation alone, but by the ability to shape decisions, influence outcomes, and accelerate growth across the organization.

Business Growth & Insight Integration

• Embed consumer, shopper, and innovation insights across brand strategy, commercialization, and innovation to drive growth and competitive advantage;
• Synthesize complex, multi-source evidence into clear priorities, recommendations, and actions;
• Act as a continuous sensing function, identifying shifts in consumer behavior, culture, and the marketplace to proactively guide business response;
• Ability to test and learn fast but validate robustly.

Strategic Influence & Decision Support

• Partner with senior leaders across Marketing, Commercial Strategy, Innovation, Media, and the newly created BDT and ECF forums;
• Influence decisions at multiple levels through clarity, strong storytelling, and consumer- and shopper-insight-driven business acumen;
• Ensure consumer and shopper insight is a critical input into major business and investment decisions;
• Maintain a strong external radar to drive brand and category growth with lagging, current, and leading indicators.

Innovation & Future Focus

• Guide consumer-led innovation strategies by identifying unmet needs and future growth opportunities;
• Build and apply a cross-category innovation testing process that increases launch success rates;
• Translate cultural, technological, and commerce trends into actionable innovation implications.

Activation & Impact

• Deliver insight in activation-ready formats tailored to stakeholder decision needs;
• Connect human insight to commercial levers including positioning, pricing, packaging, media, retail execution, and innovation;
• Track and demonstrate the impact of insights where possible.

People & Capability Leadership

• Lead and develop insight talent, strengthening both technical expertise and influence skills;
• Foster a culture of curiosity, learning, and constructive challenge;
• Show assertiveness, perseverance, resilience, and agility;
• Manage agency partners and budgets to maximize ROI.

Skills & Capabilities

• Deep expertise in consumer and shopper insights, with strong synthesis and strategic thinking skills;
• Solid business acumen, including comfort with prioritization and financial trade-offs;
• Ability to balance rigor and speed, delivering fit-for-purpose insight;
• Exceptional communication and storytelling skills;
• Proven ability to influence without authority and build trust across functions;
• High emotional intelligence and comfort operating in ambiguity;
• Strong data-driven skills with sound behavioral judgment.

Required Qualifications

• Bachelor’s degree required;
• Extensive experience leading consumer and/or shopper insights in complex organizations;
• Demonstrated track record of translating insight into tangible business outcomes;
• Experience managing agencies, budgets, and cross-functional stakeholders;
• Strong exposure to brand strategy, innovation, and commercialization.

Preferred Qualifications:

• 8 years of experience in strategy, consulting, consumer insights, or shopper insights.

This posting will be available for application until at least September 15, 2026.

Employees can expect to be paid a salary between $144400- 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.