PPC Specialist

The PPC Specialist is responsible for managing and optimizing paid media campaigns across multiple platforms, ensuring performance KPIs are met while aligning strategy with client goals. This role requires strong analytical thinking, attention to detail, and the ability to craft data-driven strategies for continuous improvement. Collaboration with SEO, Client Experience, and other departments is essential for delivering holistic, high-impact marketing solutions.

Culture & Values

We live by our core values—T.R.U.S.T.

• Take Action: We move fast and solve problems.
• Results Matter: We focus on delivering outcomes, not just tasks.
• Utilize Resources: We work smarter by tapping into what’s already available.
• Set Expectations: We communicate clearly and proactively.
• Transform Lives: We believe our work makes a lasting impact on our clients and their communities.

Skills Needed

• Strong understanding of PPC best practices across Search, Display, Video, and Paid Social.
• Deep knowledge of platform capabilities including: Google Ads, Meta Ads, Bing Ads, and more.
• Experience with campaign strategy, budget pacing, and bid management.
• Analytical mindset with strong ability to interpret performance data and optimize accordingly.
• Strong verbal and written communication skills, especially in crafting client-facing updates.
• High level of organization and process-driven approach to manage accounts effectively.
• Familiarity with ClickUp or similar task/project management tools.
• Strong sense of ownership and accountability for all assigned clients.
• Team collaboration skills, especially in working alongside SEO and Web teams.
• Commitment to ongoing learning and self-development, including the ability to complete both soft skill and technical training assigned by the COO or immediate supervisor.

Specific Responsibilities

• Prepare for and actively participate in bi-weekly SWOT sessions with internal teams.
• Ensure daily fulfillment of assigned ClickUp tasks, keeping documentation up-to-date and accurate.
• Consistently meet or exceed performance goals (ROAS, CPA, CTR, conversion volume) for each client.
• Spend between 95% and 105% of allocated monthly budgets.
• Ensure all initial strategies and optimizations are backed by deep research and campaign data — no random decision-making.
• Collaborate with the SEO team to build holistic digital marketing strategies that support client success across channels.
• Complete all client-specific PPC requests, POAs (Plans of Action), and strategic pivots on time.
• Communicate key updates and insights clearly and consistently to the Client Experience team.
• Proactively flag risks or underperformance and suggest actionable solutions.
• Maintain high-quality standards in all optimization notes and client-facing documentation.
• Complete all assigned internal trainings (technical and soft skills) within the expected timeframe and apply learnings actively.

Monthly KPIs

• 100% of PPC clients meeting defined performance KPIs (ROAS, CPA, CTR, conversions).
• 100% of PPC clients maintaining budget utilization between 95% and 105%.
• 100% of PPC clients meeting defined fulfillment goals, including:
  • 100% bi-weekly optimizations completed.
  • 100% bi-weekly health checks completed.
  • 100% monthly reports completed and shared with Client Experience.
  • 100% of PPC requests completed.
  • 100% of POAs completed for at-risk clients.
  • 100% of new PPC strategies completed on time.
  • 100% of optimization notes and reports are coherent, insightful, and client-friendly.
• Complete 100% of assigned trainings (soft skills or technical) within the established deadlines, as directed by the COO or their immediate supervisor, and proactively apply the learnings in their daily responsibilities.